Bringing MMU in Synergy with Industry MMU working in partnership with: Industry based consultancy Institutional collaborations The students undertook a collaborative brief and worked in teams of 5-6.

The Rationale ….. THE RATIONALE FOR MMU AND BIFT STUDENTS: The project is in line with Manchester Met’s Internationalisation Strategy and will help to prepare students for the global industry they will enter on graduation. To research an international market To develop an understanding of the chosen brand To work across borders and cultures sharing information To develop communication skills: visual, written and spoken REWARD FOR MMU AND BIFT STUDENTS: The best teams from each institution will get their Fashion Brand Portfolio published in a brochure, which can be used by the students for their own personal portfolios. The institution will also retain copies for promotional materials.

The Brief ….. An overview of the project for BIFT: An overview of the project for MMU: To launch a Chinese Fashion Brand into the UK market. This will be done in three parts: Research the UK Market for the 20-25 year old consumer – identify three retail brands initially who maybe suitable for the Chinese market and with collaboration from the BIFT students select one. Create a launch campaign for the your chosen brand Present the launch of your campaign To launch a UK Fashion Brand into the Chinese market. This will be done in three parts: Research the Chinese Market for the 20-25 year old consumer – identify three retail brands initially who maybe suitable for the UK market and with collaboration from the MMU students select one. Create a launch campaign for the your chosen brand Present the launch of your campaign

ABOUT …. Approx. 7150 students This institute is composed of 5 schools Clothing design and engineering school Polymer materials and engineering school Art design school, Business school Information technology school This college is the only one school that education based on the fashion and clothing design .

How to stay connected …..

Links to Dissertation Process in L6 The Report (mirroring the hons. Project) Your Report at Level 5 Links to Dissertation Process in L6 Title page Table of contents Introduction: Explain the brief , the aim and objectives Main body: Literature, methodology, analysis Conclusion and recommendations Reference list using Harvard system Appendix material Title page Table of contents Introduction: Aim and Objectives Literature Review Methodology Analysis and evaluation of data Conclusions and recommendations Reference list using Harvard system Appendix material

each student received an individual mark. The Presentation ….. The group report consisted of 2,000 words per student and each student received an individual mark. The presentation was a summary of the students findings from their report. each student received an individual mark.

Students feedback on the project….. "I found the Beijing assignment to be the most challenging and rewarding project, with a real feel for how the industry operates on an international scale. Considering the elements of a brand launch from both UK and international viewpoints was a really educational experience and has taught us the value of amazing team work and how integral communication is to a successful project." Level 5 International Fashion Promotions student

Students feedback on the project….. "For me, the Synergy assignment was one of the most stimulating as it was not only my own work, but the work of my group and our Beijing counterparts. I found the process really interesting, and through my section on the UK launch, I was able to explore the creative elements of the project." Level 5 International Fashion Promotions student

Students feedback on the project….. "I found the Beijing assessment really interesting and beneficial in understanding how the industry operates. It helped me understand how a brand launch would work and the extensive analysis of the fashion market. Communicating with students from Beijing has been a great experience - it was really fun learning about their culture." Level 5 International Fashion Promotions student

Example of factors to consider:- Footnote to the students – helpful hints and tips Example of factors to consider:- The Launch: To help you to understand this process it is suggested that as a group you identify an existing promotional campaign on a product and ‘de-construct’ it to find the brands success. You can then establish your launch campaign and ask these questions to help you: How will this be done? What processes are involved? What city will it be launched in? How does the brand consumer fit within each parallel market? What differences are there? How will this change? Will entry into a new country affect the brands identity? How will it be advertised? in addition how will it be marketed? Etail or Retail? Media campaigns? Celebrity endorsements? Target markets? Launch venues? Culture v commerce? What barriers have you to consider and overcome? Communication between groups? Different time zones, so think about how this will affect your work and time plan. Take into consideration the time factors, and climate zones. How will your group be managed, will you nominate a group member to project manage?