NCMA Chapter Relations Webinar February 2017

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Presentation transcript:

NCMA Chapter Relations Webinar February 2017 Recording Now Available

Chapter2Chapter C2C

Chapter Relations Specialist Your new Chapter Relations Specialist Luci Blodgett

OR Participating in the Discussion Press the “Raise Hand” icon to ask a question out loud OR Type your question into the Q&A Panel to the default of “All Panelists”

Chris Manier & Mindy Waldren Panelists Staff Christina Edwards Atlanta Chapter Tanya Russick Chapter Relations Manager Jessica Friedman Director of Marketing Chris Manier & Mindy Waldren Dayton Chapter

Christina Edwards President ccusack@ncmaatl.org

Mindy Waldren, CFCM Vice President chris.manier@altamiracorp.com Chris Manier, CFCM, MBA Mindy Waldren, CFCM Vice President chris.manier@altamiracorp.com Communications Chair mindy.waldren@altamiracorp.com

Steps into Sponsorship Know your audience Pinpoint potential sponsors Peg the benefits Deliver ROI Be creative

Know your audience The audience is your product Define the audience using demographics Use audience stats in sponsorship materials

Pinpoint potential sponsors Who are you targeting? Consider how sponsors consume information when drafting options

Peg the benefits Why should they invest? What will they get? Why is sponsorship worth it from their point of view?

Deliver ROI Lead with benefits Frame sponsorships to deliver ROI

Be creative Sponsorship is not “one size fits all” Develop options Be open to possibilities

Chapter2Chapter Exchange

OR Participating in the Discussion Press the “Raise Hand” icon to ask a question out loud OR Type your question into the Q&A Panel to the default of “All Panelists”

Chris Manier & Mindy Waldren Panelists Staff Tanya Russick Chapter Relations Manager Christina Edwards Atlanta Chapter Jessica Friedman Director of Marketing & Communications Chris Manier & Mindy Waldren Dayton Chapter

Contact Us! Tanya Russick NCMA Chapter Relations Manager 1.800.344.8096 x1124 tanya.russick@ncmahq.org Luci Blodgett NCMA Chapter Relations Specialist 1.800.344.8096 x1103 luci.blodgett@ncmahq.org Jessica Friedman NCMA Director of Marketing & Communications 1.800.344.8096 x1126 jessica.friedman@ncmahq.org

Chapter2Chapter Webinar Sponsorship Play button will be linked to recording 24 hours after conclusion of the live webinar. (Previously recorded webinars can also be accessed HERE.)