Taking advantage of the EU innovation and sustainability agenda Mark Stalmans, P&G Chairman A.I.S.E. Sustainability Steering Group A.I.S.E. Cleaning & Hygiene Forum, Brussels, 30 November 2016 First of all a very warm welcome to all of you to our 11th Stakeholder Information Day focusing this year on the professional cleaning and its benefits for society !

… in line with global and EU developments Steering industry’s sustainability progress through sectoral voluntary agreements… Social People Environment Resources Economic Performance … in line with global and EU developments 2 2

For professional use At home Controlled dosing, compaction and concentrated formats For professional use At home

A.I.S.E. Charter for Sustainable Cleaning 234 Charter members (>90% of market): Established for >10 years 104 Manufacturers 130 Retailers Progress for the mass market -30% Energy use -25% CO2 emissions 1.3 billion Products with advanced sustainable design SUSTAINABLE PRODUCTION SUSTAINABLE DESIGN SUSTAINABLE CONSUMPTION 12 PROCEDURES 9 PRODUCT CATEGORIES BEST USE ADVICE INDEPENDENT VERIFICATION KPI REPORTING Resource efficiency, recycled/reused (packaging) content, products safety, …

Charter for Sustainable Cleaning – Carbon footprint Advanced Sustainability Profiles Charter for Sustainable Cleaning – Carbon footprint The production is absolutely decoupled from energy use and C02 emissions 5

Advanced Sustainability Profiles Charter for Sustainable Cleaning – Products with Advanced Sustainability Profile (ASP) 6

A.I.S.E. & Consumer Engagement 7 7

A.I.S.E. & Consumer Engagement A unique multi-stakeholder campaign to promote low temperature washing together with: Ran till September 2014 – multi-stakeholder campaign with over 30 partners, close out report underway

EU Pilot Product Environmental Footprinting - Laundry Detergents A.I.S.E. PEF Technical Secretariat Lead members Industry Associations LCA consultant Multinational, Large and SMEs Experts and advisors Other contacts (LCI data) AMFEP CECED IFRA Plastics Europe Stakeholder involvement Via Wiki page and workshops External Communication - Via conferences, workshops, etc. Academia Local authorities Supply Chain Other Organisations 9

A.I.S.E. PEF Pilot (status update Nov 2016) (Cross Pilots) Remodelling NEW Develop PEF model (14 Impacts) 2017 Identify PEF profile via PEF Screening for ‘2013 HDLLD’ (14 Impacts) Develop Draft PEF category Rules Final PEF category Rules Identify ‘2013 average HDLLD’ (Formula + Packaging) 2017 A.I.S.E. PEF IT tool (for internal testing) PEF check of each of 6 brands (14 impacts) Which company brand? Identify brands for A.I.S.E. Pilot (In-market brands) Run B2C (quant. and qual.) and B2B test Done Ongoing Develop Consumer communication programme (What, how, who, where,..) 2016 In preparation 4 years (2013 – autumn 2017)

1200 consumers (B2C) + Retail B2B panel A.I.S.E. PEF Pilot - Testing of PEF visuals Sweden Germany UK 1200 consumers (B2C) + Retail B2B panel Poland France Italy

Benchmark Charter ASP/PEF  A.I.S.E. Charter Criteria requirements PEF evaluation  (ESC check) Ecotoxicity (USEtox or alternative(s)) (Capacity to wash at low temp + Best use advice) Climate Change + Acidification (Compaction) Resource depletion Minerals/Fossil Verification Currently implemented 9 ASP products categories (including liquid laundry detergents) 1.29bn products compliant in 2015  (11 Charter CSP Procedures) Company processes (EMAS/ISO type) (max g/wash + minimum % of recycled content) Packaging design and recycled content Safe use/Best use KPI reporting

Circular Economy European Commission package launched end of 2015 – Key priority and opportunity for EU growth A.I.S.E. input: “We embrace the topic and see Circular Economy as a source of inspiration for the next generation of A.I.S.E. activities” Sustainable Sourcing, Production, Consumption Packaging & Waste Product to Service Value chain collaboration

Most recent and upcoming focal areas NEW !!! PACKAGING TASK FORCE CREATED IN A.I.S.E. Terms of reference EU developments (Circular Economy, Packaging/Packaging Waste Directive) Analysis of packaging types/sources used and infrastructures Identification of potential opportunities around Circular Economy A.I.S.E. guiding principles bio-based materials (under preparation) A.I.S.E. vision Responsible use of bio-based materials, considering environmental, economic and social sustainability. Improve the use of sustainably sourced bio-based materials. A.I.S.E. CSR Guidance (under preparation) Address the specific Social Responsibility (SR) areas : Human Rights, Labour Practices, Fair Operating Practices, Community Involvement and Development. Social Responsibility self-assessment tool for companies.

Effective Delivery of Impactful Sustainability Projects Meaningful, measurable, effective, broadly supported, voluntary Addressing EU policy goals and stakeholder expectations Recent examples: PEF, Packaging, … -> Renewal is underway - Stay tuned for the new focus areas