Hospitality and tourism industry

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Presentation transcript:

Hospitality and tourism industry Target market Hospitality and tourism industry

Travel Tidbit What is the #1 Tourist attraction in the world?

Customers vs Consumers Customers = buy the product Consumers = use the product

Target market Focusing all marketing mix decisions on the specific group of people you want to reach

Eiffel Tower information Eiffel tower visitor information

How can we classify the visitors Market segmentation Demographics geographics Psychographics Product benefits

Demographics Describe a population in terms of personal characteristics Age Gender Income Ethnic Background Occupation

Geographics segmentation of the market based on where people live; local, regional, national, or even geographic markets

psychographics studies of consumers based on social and psychological characteristics; people’s attitudes and values, lifestyles—how people spend their money and time TRENDS

Product benefits Companies market benefits, not just the physical characteristics of a product

examples

Examples

example

What famous campaign has a DMO come up with for New york?

History of the advertising campaign History of I Love NY Campaign I love NY Website: http://www.iloveny.com/ Look at various I love NY Commercials

Assignment You and your partner have been hired by governor cuomo as the new DMO for NYS!!! You must first select a market to target Create a logo specifically geared towards that market Make a presentation to the class informing us: Who you are targeting/why/how How it will be used What hospitality and tourism outlets will be effected (hotels/attractions/food/travel and tourism, etc….)