Community CPR-Practical Strategies to Increase Your Bystander CPR and AED Use Rates in Your Community Comilla Sasson, MD, PhD, FACEP American Heart Association Tammi Bortner, BSN, RN Penn State Hershey Medical Center

Presenter Disclosure Information No relevant financial interests

2010 2015 2020 31% 46% 62%

The Problem: Receiving CPR in Time Minutes Count… Immediate CPR is crucial to survival. Bystander CPR can double or even triple a victim’s chance of survival. African-Americans and Latinos are 30% less likely to have CPR performed by someone nearby (bystander) As compared to higher-income white neighborhoods, lower-income African-American residents are 51% less likely to have bystander CPR performed 51% less likely to have bystander CPR performed

Fear of getting involved Immigration status Language Financial Barriers to Calling 9-1-1 Fear of getting involved Immigration status Language Financial Lack of recognition of cardiac arrest event Violence

Barriers to Learning CPR Childcare Cost Distance to training sites Education Knowing where to get correct information Knowledge Lack of access to technology Lack of current advertising Lack of material incentives Lack of personal care or concern for others Language Motivation Perceived value of training Recertification Time Transportation

Barriers to Performing CPR Age Gender Language Racism Immigration status Knowledge Legal consequences Emotional disconnection from community Risk to personal health

The Solution: Train More CPR Lifesavers Community CPR programs mean more individuals are becoming lifesavers because they received CPR training from the AHA. Our Target Audiences Schools Communities Where people gather (e.g. neighborhood facilities, places of worship, recreation centers) Focus on Multi-cultural initiatives

CPR in Schools

National Corporate Sponsor – CPR in Schools CPR in Schools Training Kits in 1,131 schools (YEAR 1) Schools selected where > 50% students are eligible for free or reduced-price lunch Trained more than 333,000 students in first year! Additional 700 CPR in Schools Kits given out to 350 High Schools (YEAR 2) Making strides to decrease disparities in bystander response across multi-cultural communities Increase students’ CPR knowledge and confidence to perform CPR. https://www.youtube.com/watch?v=3vZuIeYAmAI&feature=youtu.be

States with CPR AED Legislation

CPR as a Graduation Requirement AHA Core Policy Objectives and Guidance for CPR in Schools These policies can be worked on at the local or state level. Training must include psychomotor skills (hands-on practice). The training must adhere to national Emergency Cardiac Care guidelines. The training can be as a “stand alone” offering or as a part of required curriculum. The training can be given between 7-12 grade. Training should include awareness around the purpose of AEDs.

The Only All-In-One Kit Schools need CPR training that is: Cost-effective Portable Ready to Implement Sustainable Easy-to-use The AHA created a competitive solution in the marketplace to maximize training opportunities in schools nationwide The CPR in Schools Training Kit empowers students to learn the core skills of CPR and AED use in less than 30 minutes Contains everything needed for educators to teach CPR in school classroom settings to 10 students at once Each kit can train hundreds of students as the manikins are reusable Extends lifesaving message into communities when students take home a manikin and instructional DVD to train family members or friends

Be the Beat - Free Resources for Teachers

Be the Beat – Free Resources for Teachers

Cardiac Emergency Response Protocol More than 10 partners organizations (www.heart.org/cerp) First NATIONAL template for CERP in Schools

Practical Keys to Success for Working in Schools Target Partner Audiences School Nurses, PE/Health and Science Teachers Funding Grant opportunities (local and national) Less than $1 per student* Partnership with local resources Hospitals Fire/EMS/Police Instructor Network AHA CPR in Schools and Youth Markets Staff Relate CPR Training back to National Health Education Standards and/or legislative requirements *Dependent on type of training

Practical Tips for Community-Based Trainings King et.al. Prehospital Emergency Medicine. 2015

Hands-Only CPR Campaign funded by

HOCPR Mobile Tour 2012-2014 Tour Recap With funding from Anthem Foundation, the Hands-Only™ CPR Mobile Tour will hit the pavement once again in September & October 2015. The tour will occur once per year from 2015-2019, reaching more than 30 markets, training at least 1,000 people in CPR in each market!

HOCPR Mobile Tour

Hands-Only CPR – New Video Released May 18, 2015 on YouTube and at heart.org/handsonlyCPR Edu-taining video shows a family dinner scene turned disco party as they dance to an a cappella version of “Stayin’ Alive”, the correct rate of compressions Reinforces the two simple steps to learning Hands-Only CPR and will reach more than 2 million viewers Social media blitz asks consumers to #KeeptheBeat

CPR Kiosk First CPR Kiosk at DFW Airport in Terminal C7 Designed to reach a high volume captive audience with time to learn CPR Education is short: intro, 30 second practice, 30 second test Participants receive feedback about the depth and rate of their compressions More than 17,000 users since launch in June 2013 In 2015, Anthem Foundation will sponsor 6 additional CPR Kiosks in locations across the U.S.

Community CPR Tracker Launched October 2015 www.heart.org/communitycprtracker $250 drawing each quarter Lifesaver Boards Take credit for what you do in the community! To be used by volunteers, teachers and community members

Community CPR Tracker

My Previous Training

Sample Training Form

Recognition- Heartsaver Hero Award Awards redesigned to recognize Heartsaver Heroes, students and school staff Student/school staff highlighted on CPR in Schools website Available for international use, too https://volunteer.heart.org/apps/forms/Pages/Heartsaver-Hero.aspx Heartsaver Hero Online Toolkit Created to extend the share with friends & build awareness Includes badge that can be uploaded to Heroes’ social media as profile picture or cover photo Includes template social media messages to share news of their award Use the hashtag, #CPRSavesLives to promote