Mobile Marketing.

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Presentation transcript:

Mobile Marketing

Know the mobile market 1. Types of mobile devices 2. Platforms for mobile devices 3. Device limitation 4. Target audience 5. Content

Factor 1: Types of mobile devices http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

Factor 2 - Platform

Market share of mobile operating systems

Factor 3 – Device Limitations Small memory , slow processor ? Touchpad navigation T9 / full qwerty / touchscreen Screen size Plugins required?

Factor 4 – Target Audience What is Malaysia’s population size? How many have mobile phones? How many use 3G/LTE?

Factor 5 - Content http://www.mmaglobal.com/files/mobileadvertising.pdf http://www.mmaglobal.com/files/mobileadvertising.pdf

Common types of mobile ad content? Banner ads Text messaging (SMS) Multimedia Messaging (MMS) Mobile Video and TV Ads Mobile Apps (in app display ads)

Instant Messaging Ads

Location Based Ads

Sponsored/Promoted Posts

In-game Ads

Mobile Apps vs Mobile Sites