Analytics and Insights Offerings Q2 2013 May 2013 ©2013 Digital Generation Inc. All rights reserved 9/12/2018

Analytics and Insights: Helping you understand what the data says so you can make decisions and take action http://www.youtube.com/watch?v=m4O3f5oMa0w ©2013 DG Inc. All rights reserved

What formats and placements are providing the highest ROI? How can I best demonstrate the performance of my campaign to my client? I’ve got a big idea for my next campaign, what sites can I run it on? How long should my ad run for before I do a creative refresh? What aspects of my ad design impact performance and how can I design the best performing ad possible?

Campaign Analysis DCO Analysis QBR Site Analysis In depth Media and Creative Analysis for campaigns DCO Analysis Detailed performance analysis for campaigns using dynamic creative optimization QBR A broad based reports that provide a holistic look at a clients’ MDMD business and can be a stepping off point for further analysis Site Analysis Help publishers understand how to advise their clients on creative design and time for creative refresh to optimize performance

Creative Analysis Attribution Analysis A/B Testing Custom Analysis Creative Aspect % Affect on Time to Interaction Positive/Negative Impact Strength of Impact Number of Words on Main Panel 16% Negative More words leads higher Time to Int. Medium Length of Video (sec) 4% Positive Longer Videos lead to lower Time to Int. Strong Animation Length (sec) 3.6% Longer Animations lead to higher Time to Int. Low CTA Size 3.4% Larger CTA’s lead to lower Time to Int. Very Strong Size of Video 3.1% Larger Videos lead to lower Time to Int. Creative Analysis Custom analysis of creative against multiple campaigns from one brand to determine what creative elements most impact performance Attribution Analysis Determine the top performing creative and media for Direct Response Campaigns A/B Testing An in-depth look at two or more creative against two or more channels (In-Page, In-Stream, Mobile, etc.) Custom Analysis Anything you want analyzed we’ll scope it out

* from the end of campaign or campaign phase ~ from end of quarter Analysis Audience Limitations/Pre-Defined Scope Timeline Campaign/Creative Performance Creative Agencies, Media Agencies, Publishers 1 Campaign with no more than 4 creatives and 100 placements 3 days* A/B Testing Comprehensive Site Analysis Publishers 1 Site “Property” 10 days+ Attribution Analysis Media Agencies, Advertisers 5 days* Quarterly Business Review Media Agencies, Advertisers, Publisher All Campaigns 10 days~ DCO Performance Analysis Creative Agencies, Media Agencies, Publishers, Advertiser 1 campaign with up to 4 creative utilizing the same creative variables. Maximum of 32 potential creative combinations per creative Custom Benchmarking Agencies: 1 Advertiser or Publisher: 1 Site “Property” (i.e. a specific branded set of pages) 5 days+ Custom Analysis Any analysis that is possible to compile and complies with MDMD policies Dependent on Scope * from the end of campaign or campaign phase ~ from end of quarter

©2013 DG Inc. All rights reserved Thank you! ©2013 DG Inc. All rights reserved