GROWING IN DIGITAL Crescere in digitale GROWING ENTREPRENEURS Crescere imprenditori Bruxelles, 30 June 2017

ITALY: TWO DIFFERENT ISSUES High youth unemployment rate Low digitisation of Italian economy 40% youth unemployment Low digitization of Italian economy 5% Italian SMEs selling online NEXT SLIDE 40% of Italian entrepreneurs think the Web is not useful to do business

SMEs lack e-skills 40% of Italian entrepreneurs think the Web is not useful to do business 25° Italy’s rank in the EU economy Digital Economy and Society Index (DESI) 2016 Fonte: Rapporto Unioncamere 2015

85% 900k e-skills are crucial for employability of all jobs in EU will require e-skills jobs risk to remain vacant due to lack of e-skills in Europe 900k Fonte: Rapporto Unioncamere 2015

4.3 10% 65% Internet generates (youth) jobs jobs created for each disrupted by the web, in the same region of ALL new jobs for youth in Italy is technology related 10% of youth new businesses in Italy is digital from the beginning 65% Fonte: Rapporto Unioncamere 2015

Empower NEETs as digitisers of Italian economy IDEA: Empower NEETs as digitisers of Italian economy To match the challenge with the opportunity

The pilot: Made in Italy - Eccellenze in Digitale 100+ scholarships to young digitisers hosted by local Chambers of Commerce to educate entrepreneurs on e-skills We started in 2013 before Crescere, Eccellenze 100% funded by Google.

A surprising impact Over 80% of digitisers were hired by SMEs or funded their digital consultancy business The project, designed to support SMEs, turned out to be a tool for job creation

CHALLENGE: scale the pilot and transform it in a public policy initiative leveraging Youth Guarantee Ministry of Labour knew about the project and wanted to scale it up. Italian government was proactive and use Youth Guarantee. End 2014. We launched the program in April 2015.

Crescere in Digitale Ministry of Labour and Italian Union of Chambers of Commerce, in partnership with Google, within Youth Guarantee Goal: help ALL Italian NEETs develop digital skills and offer up to 3000 internships as digitisers of SMEs

The pillars of the program Online Training (MOOC) offered to ALL Italian NEETs enrolled in Youth Guarantee (800k+) Local Labs to match NEETs with SMEs 3K internships as digitisers Online training 100% funded by Googler. No public money involved. 90K people enrolled. Local labs: NEETS meeting companies in their area/district (one of 100). Youth Guarantee is funded. Chambers of commerce get money from the EU. You need to finish the online course (50hrs) and pass the test to get to the labs and meet entrepreneurs. In North Italy, we have more entrepreneurs than NEETs -- skills mismatch and high demand. If they like each other they start internship. Internship 500/month. 3000/6 months. Paid by chambers of commerce via Youth Guarantee.

The pillars of the program Neets enroll in Youth Guarantee Neets enroll in Crescere in Digitale and follow the training They take the online exam Local Labs for training and matching NEET/SME SMEs enroll in Crescere in Digitale and offer internships Internships

1.Online training 50 hours on tools & strategy to get SMEs online Funded by Google Teachers: 30% Googlers, 70% experts Certified by a Ministry-appointed scientific committee Not google product -- google agnostic

1.Online training Topics of the online training include: Understanding the Internet economy Interact with SMEs Tools to succeed (website, social, video, cloud, e-commerce) Strategies to succeed (e-commerce, export, tourism, mobile) How to create your business online Learnings from successful small entrepreneurs

2.Local Labs Target: NEETs who completed the course and passed the online test Goal: matching NEETs with local SMEs Organised by the Chambers of Commerce and funded by Youth Guarantee

2.Local Labs During the Labs, NEETs: receive in-person training on how to interact with entrepreneurs prepare for jobs interviews and self-employment opportunities run interviews with local SMEs interested in hosting an intern

3.Internships Goal: support digitisation of SMEs Hosted by SMEs, trade associations or web agencies 3000 internships, for 6 months Paid 3000€ each, through Youth Guarantee

Payment of the promoter Budget «Crescere in digitale» «Job placement» Labs Internships Total amount 10,6 mln of euro Promotor -- local chambers of commerce. Local chamber of commerce -- they tutor and matching. 3000 internship x 3000 EUR Timeframe: by end 2017. 2 years: 10 mln euros . Italy gets 1 billion from Youth Guarantee, so this is a small percentage. Payment of the promoter 1.200.000,00€ Grant 9.000.000,00€ 413.760,00 €

Key results and objectives

Strong impact so far 97K NEETs enrolled in the program 56K NEETs in training 8.4K NEETs graduated 6K SMEs offering internships March 2017: Enrolled -- said interested in the course 50K started and actively doing training. Nearly 8K graduated -- completed and passed the exam. Not super high number because the course is tough and requires time commitment. We want them to be able to meet business. Nearly 4K SMEs offer internships 1K internships assigned -- today are working in SMEs. Goal is 3K. We’re on a good track to meet the goal. There’s geographical mismatch: NEETs in south and jobs in North. Youth guarantee measures about mobility are not working -- too low financial incentive to move. 1.7K Internships assigned Timeframe: Sept 2015 - Jun 2017

Our mission, by end of 2017 Enroll 140K NEETs Train 80K NEETs Get 10K NEETs graduated Activate 3K internships

Jobs creation 504 Internships concluded (20 March 2017, for internship finished by 28 February) 504 Internships concluded 141 (28%) hired (job or new traineeship) 115 (23%) hired (job only) 52% hired by the hosting business Numbers by March (based on figures from end February).

Jobs creation - in depth (20 March 2017, for internship finished by 28 February)

Misura 7.1 – Crescere Imprenditori

The PON IOG and the SELFIEmployment Fund The PON Iniziativa Occupazione Giovani has been conceived as an instrument to tackle youth unemployment, which in Italy is now at 38%. Reception Training Traineeship Civil service Mobility Hiring bonus Apprenticeship Auto employment and self-entrepreneurship Job support There are 9 measures targeting young NEETs. In particular, measure number 7 focuses on the support to auto employment and self-entrepreneurship. Measure n. 7 Measure 7.1 Measure 7.2 Regional All the regions that have adopted the measure 7.1 National CRESCERE IMPRENDITORI managed by Unioncamere Regional All the regions that have adopted local financial instruments National FONDO SELFIEmployment managed by Invitalia

How to access the SELFIEmployment Fund - Measure 7.2 National The SELFIEmployment Fund finances business ideas for programs with budget from 5.000 to 50.000 € Autonomous NEETs not participating to measure 7.1 national/regional NEETs in Measure 7.1: coaching paths to business startups managed by bodies accredited at regional level NEETs in measure 7.1. Crescere Imprenditori managed by UNIONCAMERE at national level Measure 7.2 National support to the credit facility SELFIEmployment Fund MLPS and INVITALIA Novità comunicate con SMS e e.mail a tutti gli scritti a GG

95: the Chambers bodies involved in «Crescere Imprenditori». Measure 7.1 – What is CRESCERE IMPRENDITORI The initiative - promoted by the Ministry of Labour and Social Policy, as the Managing Authority of the Garanzia Giovani programme - is implemented and coordinated by Unioncamere. The Italian Union of the Chambers of Commerce, Industry, Craftmanship and Agriculture- Unioncamere is the national managing authority of «Crescere Imprenditori» At national level, the project is implemented by the Italian Chambers’ system. 95: the Chambers bodies involved in «Crescere Imprenditori».

Measure 7.1 CRESCERE IMPRENDITORI Potential target 6.200 young people, between 18 and 29, selected among Garanzia Giovani NEETs, www.garanziagiovani.gov.it, which are interested in doing business and registered in Cliclavoro. !! Young people who attended the workshops of “Crescere in Digitale” and didn’t get any internship are eligible !!

Results in max 25 days STAGE A: STAGE B: Measure 7.1 - CRESCERE IMPRENDITORI – About STAGE A: 60h training program: One or several basic training modules IN CLASSROOMS (max 15 participants) or for SMALL GROUPS (max 3 participants); distant interactions between instructors and participants are always possible through live streaming, to allow the diffusion of the activities on the territory. STAGE B: 20h accompanying pathway: An accompanying and technical assistance form personalized for SINGLE PARTICIPANTS or for SMALL GROUPS (max 3 participants) Results Business plan Accompanying document On line Self-evaluation preparatory for the access to the training program by using an app TEST Crescere Imprenditori by Unioncamere. 9 more points for the BUSINESS PLAN evaluation to access the SELFIEmployment fund in max 25 days

Measure 7.1 - CRESCERE IMPRENDITORI – data From March 2016 to May 2017, in Italy 3.013 NEETs have successfully passed the entrepreneurial attitudes self evaluation test by «Crescere Imprenditori» 1.771 NEETs have enrolled on training and assistance pathways 1.365 NEETS completed the pathways Overall there are currently 169 projects started and 157 completed.

Thank you for your attention!