Manufacturing Processes & Definitions

Manufacturing Ideas Innovation = new idea or being creative Simple or complex designs Design & Development = taking a concept through the process of making a model or plan Prototype = original model of the product (used to develop the product) Innovation = Go to kickstarter.com or have students find a innovative product. Example: Coolest Cooler: 21st Century Coller that’s Actually Cooler https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually?ref=nav_search

Manufacturing Costs Materials Labor Capital Raw materials = material or substance used to make something Labor Production = making the product; usually includes technology, machines, robotics & assembly lines Capital Financial resources available

Market Research Assessing a product or service through research Test reactions to a product or service before making it available to the general public Focus groups Product testing Surveys

Production Outputs = Amount of energy, work products or services produced in a given period of time by a company individual or machine Supplier or vendor = a company that provides another company with goods or services Warehouse = products are stored before distribution

Distribution Distribution = Taking an item after it is manufactured and putting into the hands of the consumer Sending products to stores or to a business How do you ship your product? Does packaging affect distribution? What are the logistics of sending your product? Logistics means: the detailed coordination of a complex operation involving many people, facilities, or supplies. he commercial activity of transporting goods to customers.

Marketing Hang Tag = Something that is attached to a product (like a piece of clothing) that shares information about the manufacturer and the product. Photo from http://www.uprinting.com/clothing-hang-tags.html

Additional Marketing What are other ways to market a product? TV Radio Brochures Store Displays Hang Tag Internet Social Media Conventions in Manufacturing