Phase 3: Building community support: Communications strategies

What communication strategies will build the strongest support across 5/23/2018 What communication strategies will build the strongest support across all stakeholders within the school community? Step 8 : Create Understanding: Communication Strategies All stakeholders need to understand the vision for learning in a technology-rich environment and the steps you need to take to achieve it. A carefully designed communication plan can not only inform the parents and community, but make them ardent supporters and advocates.   Key Question: What communication strategies will build the strongest support across all stakeholders within the school community? Summary Communicate the vision and goals to all stakeholders with a consistent and clear message so there is shared understanding. Core Concepts All stakeholders need to understand: The school’s vision for learning in a technology-rich environment. The steps the school needs to take to achieve this vision. A carefully designed communication plan not only informs the parents and community, but also makes them ardent supporters and advocates. Communication is an ongoing, long-term process. It requires continuous effort and attention. Key Question What communication strategies will build the strongest support across all stakeholders within the school community? © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building broad community support 5/23/2018 Building broad community support Workshop Leader: (Read slide.5 points read as a build then discuss with the group) http://www.flickr.com/photos/hamed/564819621/sizes/o/in/photostream/ © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building broad community support 5/23/2018 Building broad community support Workshop Leader: (Read slide.5 points read as a build then discuss with the group) Develop a community communications strategy © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building broad community support 5/23/2018 Building broad community support Workshop Leader: (Read slide.5 points read as a build then discuss with the group) Set realistic expectations from the outset- Under-promise and over-deliver! © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building broad community support 5/23/2018 Building broad community support Workshop Leader: (Read slide.5 points read as a build then discuss with the group) Be proactive and transparent at all times © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building broad community support 5/23/2018 Building broad community support Workshop Leader: (Read slide.5 points read as a build then discuss with the group) Educate and inform around all issues, ideas, challenges © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building broad community support 5/23/2018 Building broad community support Workshop Leader: (Read slide.5 points read as a build then discuss with the group) Celebrate successes frequently and publicly © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Your stakeholder landscape 5/23/2018 Using the scale 1-7 for engagement, identify the involvement of each of your stakeholders now and debate what you think is achievable to improve this year. Parents Dan Buckley 2005 © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Your stakeholder landscape 5/23/2018 Using the scale 1-7 for engagement, identify the involvement of each of your stakeholders now and debate what you think is achievable to improve this year. Parents Community leaders Teachers Learners Student councils Sponsors Teacher Unions Destination schools Feeder schools Local residents Alumni Web community Local businesses Local government School advisors Define subsets of any of the above Local charities Senior Management Dan Buckley 2005 © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Thinking tasks for the senior team 1 Who do you share the vision with? Informed Who can feedback to you what they think? Asked Who can feedback on the amended version? Consulted Who can make their case in person? Listened to Who can propose ideas and innovation? Involved Who can follow through on their ideas? Co-developed Who can see their ideas become policy? Ownership 2 3 4 5 6 7

Your stakeholder landscape 5/23/2018 Using the scale 1-7 for engagement, identify the involvement of each of your stakeholders now and debate what you think is achievable to improve this year. Parents Community leaders Teachers Learners Student councils Sponsors Teacher Unions Destination schools Feeder schools Local residents Alumni Web community Local businesses Local government School advisors Define subsets of any of the above Local charities Senior Management 5 Dan Buckley 2005 © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5/23/2018 What are the areas around use of the technology that will require policy guidelines? Step 18: Clarify Essential Policies for Effective Use Intent of this slide: Introduce Step 18. Summary: Review the range of potential policy decisions so that policies are aligned to the vision and in place prior to the start of the initiative. Core Concepts As schools start mapping out their steps to effective implementation, other stakeholders will start to raise questions about how students will respond to working in a technology-rich learning environment. It is essential that: All assumptions and concerns around use are considered and the implications fully documented and shared widely. Guidelines and policies are determined and answers prepared before any parent nights and prior to the start of the 1:1 initiative.  © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building a policy framework for success… 5/23/2018 9:22 PM Building a policy framework for success… Policies for effective implementation Taking care of the detail to develop fidelity of implementation Ensuring all parties are kept informed Addressing change management issues Policies that ensure equity and scalability Build digital and learning equity Allowing all students to participate Policies that build sustainability across all dimensions Focus on addressing effective classroom practice What really matters, and what’s worth doing Workshop Leader: (read slide) © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Setting the guidelines: Policy development… Battery charging student / parent responsibility, swap out batteries, penalties Backup / Data storage – division of responsibility, home v school, (CD, DVD, Server, other) Virus protection / removal (cost of re-imaging) Storage – mandatory v optional secure storage Allocation of storage to students v grade level / subject selection School based service / support (cost, level of support, supplier agreements) Transport – responsibility between home & school Printing credits - school supplied v student purchase Device model flexibility – single unit v limited range options Service / Support policies, pricing, guidelines School bags – mandatory v optional Workshop Leader: (read slide) © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Setting the guidelines: Policy development… Insurance - Mandatory v optional / School v home Parental training-Mandatory v optional Internet / network policy (in line with existing policy) Home v School Data limit for downloading v purchasing more credit Email (Webmail-Outlook.com.vs Exchange) Reporting lost / stolen laptops Chat & Web 2.0 – allowed v restricted v banned Electronic Games/Mp3 music files Personal software policy Devices left at home – spare devices, penalties Workshop Leader: (read slide) © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Setting the guidelines: Policy development… At your table, develop a policy that addresses the area of focus outined on the following slide. Appoint a scribe and a spokesperson who will share it back with the rest of the room. (15mins) Workshop Leader: (read slide) © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Workshop activity Group discussion: Developing school policy 5/23/2018 9:22 PM Workshop activity Group discussion: Developing school policy Workshop Leader: (read slide) Group A: Games / MP3s personal software Group B: Web 2.0 access-software / Chat Group C: Charging-Batteries / Power/Storage/Carriage Group D: Backup Data management/reimaging/service processes © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.