The Future of Marketing

Slides:

Advertisements

Similar presentations

Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.

Advertisements

Marketing Data: 101 Charts & Graphs. Marketing Data: 101 Charts and Graphs of Original Marketing Research By HubSpot.

Marketing Data: 50+ Charts & Graphs. Marketing Data: 50+ Charts and Graphs of Original Marketing Research By HubSpot.

Getting off Google AdWords PPC Crack Mike Volpe VP

Computer Productivity Consulting Richard G. Myers Internet Information Information about the growth and impact of the Internet that is of interest to web.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

Business Blogging: Tips and Case Studies Mike Volpe Charlie King Ilya Mirman

Marketing Communications Services Hayward, WI.

Inbound Marketing 101 Mike Volpe VP Marketing HubSpot SMEI |Social Media Roadshow | Feb 2009.

How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP

Inbound Marketing 101 Mike Volpe VP Marketing HubSpot BU | 28 Feb 2009.

1 What is Inbound Marketing? Chris

Social Media Marketing: 27 Awesome Stats, Soundbites and Slides.

Increasing Traffic to your website. Number one rule: Quality, Unique Content.

Establishing Successful Business Online Alexei Kouleshov.

WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.

How to Use Online Video for Marketing Mike Volpe VP Karen Rubin Product

Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for.

SEO in 2010 To support Movember – 11/20/09 Mike Volpe VP

Branding through New Media UCBi Leaders Forum 2012.

 Search Engine Optimization (SEO)  Blog marketing  marketing  Affiliate marketing  Viral marketing  Digital Assets Optimization  Search.

How to develop a good looking content marketing Plan Ricardo Molina – Co-founder & Director - BrightBull.

The Future of Marketing is Inbound Marketing Mike Volpe VP

OFF Page SEO Tips & Tricks Step By Step By IT Team of SlideLearn.com.

THE BUSINESS OF BEING AN ARTIST Social Media and the Visual Artist.

Inbound Marketing Lessons from the Fastest Growing SaaS Company Mike Volpe HubSpot.

H OW T O G O S OCIAL In the Timeshare Industry. W HAT IS S OCIAL MEDIA ? “Social media describes the online technologies and practices that people use.

Inbound Marketing for Lead Generation Ilya Mirman Mike Volpe

Digital Media Marketing Campaign Rick E. Norris – An Accountancy Corporation – Case Study.

Inbound Marketing OPASTCO Symposium – November 2009 Mike Volpe VP

Four Ways to Leverage Social Media in Your Marketing.

Search Engine Optimization (SEO) 101 Mike Volpe VP PRSA Travel and Tourism Annual Conference May 6, 2009.

Inbound Marketing: Ideas for getting found online through blogging, seo & social media Jonah Lopin VP Customer Success HubSpot.

Inbound Marketing: B2B Lead Generation Using Social Media, Blogs and SEO BMA Chicago – October 2009 Mike Volpe VP

Successful Social Media means Being Social View the article media/social-media-its-high- maintenance

WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow

New Media in the New Economy Strategy: Inbound Marketing.

THE TOP 5 MARKETING MISTAKES MADE MY SMALL BUSINESS OWNERS.

+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions.

SEO & Inbound Marketing Highland Capital – Marketing November 2009 Mike Volpe VP

Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

Public Relations & Social Media

Inbound Marketing 101 Mike Volpe VP Marketing HubSpot March 2009 | ANPI Annual Meeting Preview.

+ A Paradigm Shift From Traditional Marketing = }{

Inbound Marketing and Search Engine Optimization (SEO) Mike Volpe VP NEDMA Annual Conference May 7, 2009.

Social Media Strategies. Socialnomics Video Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000.

2010: The New Ways to be Found Online Using Word of Mouth to Generate Business Leads.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

Get Affordable Online Marketing Services To Grow Your Online Business –Evirtual Services

INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.

Public Relations & Social Media. Public Relations What is.

For Link Management Group

Marketing Data: 50+ Charts & Graphs

Inbound YOUR-COMPANY Using the Internet to help prospects find us and convert more visitors into paying customers Instructions on how to complete.

EbIZ STARTUP SECRETS.

Marketing Data: 101 Charts & Graphs

Understanding The Basics Of Online marketing

Your Company Competitor Report {Insert Company Logo Here}

AMANDA CHRISTIE SOCIAL MEDIA July 2010.

CONTENT MARKETING & SEARCH

What is Search Engine optimization

Demystifying social media and blogging

ციფრული მარკეტინგი ნიკოლოზ არჩვაძე.

Social Media Account Management Services

SOCIAL MEDIA IN MANUFACTURING

Digital Marketing Offerings

Cutting Edge SEO Mastery

Presentation transcript:

The Future of Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

Marketing is Changing 1950 - 2000 2000 - 2050

Outbound Marketing

Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

More Bad News…

The Good News…

Inbound Marketing Blog SEO Social Media

Inbound Gives Leverage

Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

NY Parking Tickets Blogging + SEO + Social Media 7x more website visitors 25x more visitors from Google 8x more links to website Website Visitors

Vocio Blogging + SEO + Social Media 2x more website visitors “This puts us on par with companies that can outspend us 100 fold in marketing” Website Visitors

WebsiteGrader.com Free Interactive Tool 1.1 million reports generated 30,000+ inbound links 50,000+ opt-in email list $5,000 marketing budget

B2B Music Videos Video Social Media SEO 40,000 views first week 10,000 views first day Social Media #1 source = StumbleUpon #2 source = Twitter #3 source = Facebook SEO Page 1 for “inbound marketing” 50+ inbound links to blog article

BlendTec - Will It Blend? Videos + Social Media 55,000 inbound links 83,000 YouTube subscribers 500+ Facebook groups 5 Digg front page stories 3x Sales Increase

Questions to ask yourself...

How am I expanding my online footprint?

Am I publishing share-worthy content?

How can I start and join relevant conversations?

everywhere people discuss Am I present everywhere people discuss my industry?

marketer or advertiser. Stop thinking like a marketer or advertiser.

publisher and socializer. Start thinking like a publisher and socializer.

Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Thank You! Today’s slides: www.MikeVolpe.com/TampaBayCEO Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe