The Future of Organic is NOW

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Presentation transcript:

The Future of Organic is NOW Nicole Mydy and Sharon Quellhorst

88% of organic buyers purchased DAIRY in the past 6 months. 8/10 households are purchasing organic food. 39% of organic buyers ALWAYS look for the ORGANIC SEAL when shopping. 83% of U.S. families are BUYING ORGANIC. 51% of U.S. families are buying more organic foods than they were a year ago. OTA’s 2015 U.S. Families’ Organic Attitudes and Beliefs Study Key Facts and Figures

What Does the Organic Label mean for Consumers? Consumer Protection NO: antibiotics, hormones, synthetic fertilizers, sewage sludge, irradiation and genetic engineering (no GMO’s) Livestock: organic feed; access to the outdoors; pasture rule. Clean, safe food…and more nutritious.

Benefits of Organic Legal definition (USDA / NOP) Recognizes and promotes a production “system” that sustains soil health, water quality & biodiversity. Third party, independent certification. Farmers must keep careful records.

What does the USDA Organic seal ensure? NO Antibiotics Synthetic hormones Toxic pesticides or herbicides GMOs Irradiation YES Third-party certification Intense record-keeping Required outdoor access

Fluid milk

1988

1 COOPERATIVELY market

2 MARKET nutritious, wholesome food

3 ESTABLISH farmer-determined food prices

4 ENCOURAGE a family farming future

ENABLE a healthy human livelihood 5 ENABLE a healthy human livelihood

6 PRACTICE environmental awareness and cooperative principles

7 PROMOTE respect for all life

1837 Members Dairy 1,456 Egg 96 Soy 1 Produce 174 Grower 50 Beef 342 Australia 1 30 Canada 34 101 2 1 1 1 3 33 1 1 60 116 3 9 1 13 255 150 22 36 3 6 1 6 5 2 1 2 13 136 1 2 136 1 1 40 18 54 1 1 49 6 8 178 15 1 1 31 1 1 1 2 30 33 2 8 5 181 3 1 7 170 11 1 2 2 22 5 2 1 4 3 3 1 1 14 1 2 23 2 6 2 2 1837 2 1 Members Dairy 1,456 Egg 96 Soy 1 Produce 174 Grower 50 Beef 342 Pork 28 Poultry 4 As of 12/31/2016

Organic Valley’s Cooperative Muscle Every day of the year, CROPP Co-op delivers 3.5 million pounds of milk from our farms to America’s table

We are in this together! We want you to feel comfortable and confident when answering questions from your customers. In order to do that, we have developed a program for Retail Dietitians. What it consists of: Fully Customized Program Webinar or Live/Onsite Meet an OV Farmer Breakfast/Lunch Comprehensive Leave Behinds Coupons Resource to Get Questions Answered What it provides: Value to your store Ability to keep up to speed on why customers are shopping for Organic Confusion for shoppers Labels GMO’s USDA Organic “Natural” Understanding dairy solutions for customers‘ dietary needs

Please contact us for more information on how we can work together! Thank You! Please contact us for more information on how we can work together! Nicole Mydy – Brand Manager Innovation, nicole.mydy@organicvalley.coop Sharon Quellhorst, Community Engagement Coordinator 608-625-3160; sharon.quellhorst@organicvalley.coop