General Directorate of Cultural Industries and Arts PERÚ Proposal for the development of the audiovisual digital industry with social impact General Directorate of Cultural Industries and Arts PERÚ

abuela grillo  cuentos de viejos

PERÚ 1st fully 3D animated movie in Latin America Strong potential audience 3D - 2D films in the forefront of the region 600 skilled jobs Companies dedicated exclusively to the animated industry 300 domestic programmers

Main Problems Insufficient availability of skilled human resources (economic and class gap) Poor level of English Lack of access to foreign markets and regional exchanges High Costs of production Incipient development on certifications and quality control Inadequate infraestructure Weak legal framework

“Animérica!”: social impact, regional integration and market access trough animated shorts 3 countries (different selection every year) Maximum length of seven (7) minutes Topics of regional interest: social impact All films are grouped and disseminated among the 34 OAS member states

Objectives

Key mid-term objective To develop a product/space for the promotion of regional exchanges and social contents –intercultural experiences, collective memory, environment care, etc.- through animated shorts. And…

I. Strengthen local capacities 10-15 students per country will be trained by a national tutor and 1 specialist from a leading country Reading and visual material about animation basic techniques will be generated and disseminated.

II. Promote regional bonds 3 shorts will be grouped and distributed to the OAS members and its cultural centers, schools, universities and/ or national tv? “Language that transcends language” Promote future networks / web platform for the project?

III. Encourage market access opportunities Short films participation in festivals and similars Encourage young people to exhibit their products in new spaces Facilitate access to new markets in different countries in América

Thanks!