Bournemouth | Dorset | Poole Promoting the Living Well Project Wednesday 26th October 2016 World Mental Health Day Webinars Sarah Brown Skills & Learning Bournemouth | Dorset | Poole Improving skills for you, your community, your business.

Aims of this evening’s webinar What promotional activities did we do in year 2 to make the project accessible? What did we learn? How is that changing our approach in year 2? Improving skills for you, your community, your business

Year 1 Initial Promotion Actions Produced generic leaflet Two pages on Skills & Learning site Generic project information Information about the project partners 1 page listing all courses Improving skills for you, your community, your business

Early Learning in year 1 Enthusiasm for starting the project produced marketing material Feedback was that the wording was not suitable We had forgotten to keep everything in plain English. Improving skills for you, your community, your business

Plain English Keep sentences short – sentence length 15 to 20 words Prefer active words Use 'you' and 'we' – imagine you are talking to the reader Use words that are appropriate for the reader Be concise: Don't be afraid to give instructions, use lists where appropriate Avoid nominalisations Improving skills for you, your community, your business

NHS Accessible information Use a minimum font size of 12 point, preferably 14 (which is readable by a significantly greater number of people) Use a clear uncluttered and sans serif font such as Arial Align text the left margin and avoid justifying text Ensure plenty of 'white space' on documents, especially between sections. Avoid 'squashing' text onto a page and, if possible, include a double space between paragraphs Print on matt and not gloss paper Improving skills for you, your community, your business

Year 1 strategies – Direct to target audience Social Media – Facebook, Twitter We used Hootsuite to manage social media posts Ability to schedule posts Posts are most likely to be read between 12 - 2 pm and 5 – 7 pm Paid Twitter & Facebook ad campaigns Cheaper, with more control than press adverts More engagement and traffic to “Living Well Project” page Project page had been updated to give specific course information Improving skills for you, your community, your business

Facebook Ad Campaigns Improving skills for you, your community, your business

E-mail Contact More people use e-mail than Twitter and Facebook combined We used targetted emails Mailchimp can help to create and manage large mailouts Set control fields to select recipients by location, demographics etc. Can schedule timing of delivery Generate reports on effectiveness Keep the content short! Improving skills for you, your community, your business

Using Bulk Emails and Mail Chimp Improving skills for you, your community, your business

Tis the season to be.... Findings, released by Mind, show that 36% of people with mental health problems have self-harmed to cope with the pressure of Christmas. Mind's survey, of 110 supporters, found that 52% have considered harming themselves at Christmas, while 45% have considered taking their own life. http://bit.ly/2eRKTG8 Improving skills for you, your community, your business

More traditional methods Flyers – not just the usual places; tried book bags and included in wage slips Posters Improving skills for you, your community, your business

Newspaper adverts Improving skills for you, your community, your business

Getting the learners involved Exhibitions in 3 libraries Bournemouth Dorchester Poole Improving skills for you, your community, your business

Getting the learners involved Radio interview Wessex FM in Weymouth Talk at Bournemouth University as part of World Mental Health Day https://1drv.ms/v/s%21AjSqCvL5MqLUiinm_GBYZEz45d-q Improving skills for you, your community, your business

Operational approach Something was wrong! Started with online filling in of interest form Call from one of team to arrange interview and course Pressure of enquiries led to replacement of callback with self booking system This resulted in many bookings which were not attended Something was wrong! Improving skills for you, your community, your business

Year 1 Developments 'Signposters' These are people with direct links to the potential learners e.g. Steps to Wellbeing Team, GP, Children's Centres, Job Centres, Counsellors, Carers groups etc. Keep them informed Emails Posters Presentations Improving skills for you, your community, your business

Lessons from Year 1 Plain English Course Information, not project information Simplify application process Use as many forms of promotion as possible Personal contact is key! Improving skills for you, your community, your business

Year 2 Promotion Plans Think creatively about course inclusivity including course information in video format Make the course topics more accessible https://1drv.ms/v/s%21AjSqCvL5MqLUiirpIe4N9plHZJ7g Greater focus on target groups coffee mornings within communities surveying courses learners would like different languages Expand signposter network Improving skills for you, your community, your business

Links Link to the you tube video: https://www.youtube.com/watch?v=RnxjgoDFa-s Www.plainenglish.co.uk/ Www.england.nhs.uk/ourwork/accessibleinfo/ https://blog.hootsuite.com/how-to-advertise-on-facebook/ Improving skills for you, your community, your business