CUSTOMER ACQUISITION Tony Cupisz ACN Co-Founder
IBOs can jumpstart their business by becoming their own customers. The key to long-term residual income comes down to one thing: CUSTOMER ACQUISITION IBOs can jumpstart their business by becoming their own customers. 2
Your Mobile Service Can Be FREE*! Refer 5 people who sign up to Flash Wireless, you can receive your service FREE* and feed a child in need! Annual savings: $300 - $1,000 *Excludes taxes and surcharges. Credit applied to Monthly Recurring Charge.
UTILIZE WARM MARKET Those Who You Do Business With Those Who Support Charities Make A List - Memory Jogger
CUSTOMER SOURCES 01 Yourself 02 03 Prospects Who Do Not Become IBOs Referrals and Everyone Else - Warm Market
CUSTOMER SURVEY APPROACH 6 CUSTOMER SURVEY APPROACH
Online Essential Services Survey Available To All IBOs!
ONLINE SURVEY – ADVANTAGES PERSONALIZED ONLINE SURVEY – ADVANTAGES More Efficient for Customers & IBOs Easy Access of All Survey Results Creates Confidence for New IBOs Saves Time
SOCIAL RESPONSIBILITY BY HELPING END CHILDHOOD HUNGER RIGHT HERE AT HOME
Our Contribution Comes FROM ACQUIRING CUSTOMERS When someone becomes a Flash Wireless customer, a child gets fed. And when customers pay their Flash Wireless bills each month, another child gets fed. 10
= POWERFUL PROGRAM MORE CONSUMERS Supporting a great cause Help you acquire more customers By appealing to people’s nobler motives = Buy emotionally, not logically Feel great about supporting a cause
Can You Do Me a HUGE FAVOR? IBOs feel better about ASKING for a favor when it’s about helping someone else It gives customers a worthwhile reason to make a change
SCRIPT KEY WORDS Urgency & Enthusiasm = SUCCESS Favor Help Try 01 02 03 Try Urgency & Enthusiasm = SUCCESS
Can You Do Me a HUGE FAVOR? I’m working with a company that offers services most people use every day, like your home phone, wireless phone and your gas & electricity. However, when you use one of our services, you’re helping feed children in need right here at home. Very simply, when you become one of my customers, a child gets fed. And when you pay your select ACN bills each month, another child gets fed for as long as you remain a customer.
SO HERE IS THE FAVOR If I can offer you a service that you are already using, could you do me a huge favor, help me out and become one of my customers?
CUSTOMER 3 CATEGORIES 10% 80% 10% SORT, DON’T SELL
HOW TO HANDLE RED APPLES Sign Up
HOW TO HANDLE GREEN APPLES Answer the Question Ask for the Favor
HOW TO HANDLE BROWN APPLES Move On
MASTER AN APPROACH Free Approach Charity Approach Simple but Effective 20 Simple but Effective Be Excited / Qualify Them Book an Appointment Become My Customer… Pay Your Select Bills… A CHILD GETS FED!
FOLLOW UP NEXT DAY WITH RESULTS FILL IT OUT USING YOUR WHY ANALYSIS WARM MARKET FOLLOW UP NEXT DAY WITH RESULTS 5 MINUTES PROCESS IS KEY USE SCRIPTS FILL IT OUT USING YOUR WHY ANALYSIS
SCRIPT 01 05 02 06 03 07 04 08 Huge Favor to Ask You Promotion Share Your Why Fill Out Survey 03 Need Your Help! 07 Help Feed Children in Need 04 08 Took a Position… At End…If I Can Find You Value…
MAGIC KEY YOUR WHY