Chevy Silverado

Silverado’s position in the marketplace will be impacted by three major factors Competitor Launches Ford is still dominating the segment Nissan is launching the Titan with a strong message for the Domestic Brands Fragmentation in the Segment Midsize trucks are luring away full-size truck shoppers Full-size truck owners are defecting to SUV segments as well Owners Defection Silverado owners are defecting to Toyota and Ram 79% of competitive clicks and 75% of competitive impressions are from Ram/Toyota Defection to Toyota is up 63% Defection to RAM is up 18%

(Desktop, Tablet & Smartphone) Opportunities to intercept competitor launches and maintain Silverado’s position in the marketplace Tough Mudder Reveal (Desktop, Tablet & Smartphone) “Compare Before You Truck” – Custom Infographic Smartphone Inter-scroller Mocks are concept only. Actual design and layout of product is subject to change upon production. 3 |

Tough Mudder Reveal Create a “muddy” rich media experience that resonates with truck shoppers Allow shoppers to engage and reveal the truck that’s fit for their lifestyle Target truck research and shopping pages to intercept shoppers before they head down competitor paths Mocks are concept only. Actual design and layout of product is subject to change upon production.

Tough Mudder Reveal – Smartphone Details 1 Option to run as a Tablet and Smartphone Interstitial Animated banner entry point Upon tap, user experiences the reveal screen User can wipe the screen to reveal the Silverado Final creative clicks through to Chevrolet.com 1 2 3 4 Mocks are concept only. Actual design and layout of product is subject to change upon production.

Tough Mudder Reveal – Desktop Details 1 2 3 4 Animated banner within truck article guides Upon user initiation, the full creative appears, inviting users to engage User can “wipe” the creative to reveal the Silverado Final creative clicks through to Chevrolet.com 1 Additional entry points: Owners HP Takeover Owners Retention/Conquest 300x250, 728x90 2 3 4 Vetting Notes: Confirm w/ Michele Geronimo re: tags on buyers guide pages Mocks are concept only. Actual design and layout of product is subject to change upon production.

“Compare Before You Truck” – Custom Infographic Sponsored Infographic Leverage branded assets and KBB.com specs and data to guide truck shoppers in their research Custom Truck Comparison Graphic Give shoppers a visual comparison of different truck capabilities like towing, payload, engine & transmission, etc. Silverado in Action Surface video content to showcase Silverado’s capabilities in real-world tests against its competitors Mocks are concept only. Actual design and layout of product is subject to change upon production.

“Compare Before You Truck” – Custom Infographic KBB.com Consumer Reviews Compare what consumers say about different truck models KBB.com Expert Reviews Validate what consumers say with KBB.com’s trusted expert reviews KBB.com Fair Purchase Price Guide shoppers as they compare pricing for different truck models Entry Points Native HP RCM + Owners HP Takeover Animated Rich Media 300x50 Toolbar Owners Retention/Conquest 300x250, 728x90 Used Car Retention/Conquest 300x250, 728x90 Mocks are concept only. Actual design and layout of product is subject to change upon production.

Available Q4: Smartphone Inter-scroller First to Market Opportunity Available Q4: Smartphone Inter-scroller Reveal click to play video creative through a simple gesture as users naturally scroll through page Target truck shoppers as they shop for competitive vehicles Includes Pickup Truck category and model pages on smartphone Immerse shoppers with engaging videos without leaving KBB.com research & shopping pages Aka Mobile Snowfall Mocks are concept only. Actual design and layout of product is subject to change upon production.

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Silverado maintains the #2 position in the full-size truck segment Source: KBB.com Traffic

Shopping Behavior for Key Chevy Trims are Decreasing within Segment on Mobile 1500 Crew Cab 2015 Rank Jan – Feb 2016 Rank #2 #11 2500 HD Crew Cab 2015 Rank Jan – Feb 2016 Rank #7 #16 KBB Site Behavior Data; January - February 2016

With such high loyalty within full-size truck segment, Chevy’s key opportunities are in retention and conquest Full-size Truck Loyalty by Brand Q4 2015 55% of Full-size Truck owners are loyal to the segment 80% 63% 71% 59% 81% F-150 is the #1 defection model for Silverado owners More Silverado owners defect to Tacoma than to Tundra Silverado model loyalty is 40% Source: KBB.com Traffic Q4 2015

79% of Competitive Clicks are from Ram and Toyota While loyalty is very high in the truck space, owners remain a very strong opportunity for Chevrolet 79% of Competitive Clicks are from Ram and Toyota 75% of Competitive Impressions are from Ram and Toyota Defection to Toyota is up 63% Defection to Ram is up 18% KBB Site Behavior Data; January - February 2016

With such high loyalty within full-size truck segment, Chevy’s key opportunities are in retention and conquest Full-size Truck Loyalty by Brand Q4 2015 55% of Full-size Truck owners are loyal to the segment 80% 63% 71% 59% 81% F-150 is the #1 defection model for Silverado owners More Silverado owners defect to Tacoma than to Tundra Silverado model loyalty is 40% Source: KBB.com Traffic Q4 2015

Top Segments to which Full-size Truck Owners are Defecting A Variety of Segments Provide Opportunities to Persuade Knowledge Mindset Shoppers Top Segments to which Full-size Truck Owners are Defecting Q4 2015 Full-size Truck Mid-size SUV 8.0% Compact SUV 6.3% Full-size SUV 5.3% Mid-size Truck 4.7% Mid-size Car 4.1% Silverado model loyalty is 40%. Source: KBB.com Traffic Q4 2015

Silverado is Rated #1 in Safety and Driving Comfort, but the Ford F-150 Owns 7 of 12 BrandWatch Factors Source: Brandwatch Q4 2015