Global Marketing Meeting Amsterdam 2, 3 and 4 November 2015 1-11-2015

Welcome! 13 Countries present – and even more countries connected | 2

Welcome! Hos geldin Bem-vinda Céad míle fáilte Selamat Datang Bienvenue! Welcome! Welkom! Velkommen ¡Bienvenido! 欢迎 Witaj! Benvenuto! Vítejte! Fáilte! Được tiếp đãi ân cần Ласкаво просимо Willkommen 13 Countries present – and even more countries connected | 3

Welcome In total 45 attendees 19 different nationalities We miss Turkey and Czech  14 man (31%), 31 women (69%) 16 newcomers (36%) Three guest speakers, two cases, one jury 13 people in the organizing committee

Part of Nutreco Two global company brands > 100 production plants in 29 countries and sales > 80 countries 11 R&D units in 7 countries Multinational workforce of approximately 11,000 employees Two global company brands Local company brands in Canada & Iberia

Global Marketing: three business units Global Marketing Product groups Brands MaxCare Premix brand Hendrix LifeStart Animal Nutrition Mixed Products YAF Animal Health Models & Services Milkivit Sprayfo Milkiwean Farm-O-San NutriOpt Feed Additives Feed additives Models & Services Selko Fish Feed Fish Feed Models & Services Skretting Protec Microbalance Go-to-market channel for Selko is Trouw Nutrition Reporting to Viggo Halseth, CinO Reporting to Martijn Adorf, BU MD Feed Additives

Overview of the Branding & Communications Team Mirella van de Sant Elise van der Wulp Nina Bollen Henrieke van Praag Philip Buist Willeke Hondeveld Sara Cuesta Simone van Dijk Across species Jeanne van Nuenen

Overview of the Branding & Communications Team Mirella van de Sant Henrieke van Praag Willeke Hondeveld Simone van Dijk Jeanne van Nuenen

Overview of the Branding & Communications Team Elise van der Wulp Total support, Trouw Nutrition branding Nina Bollen Brand registrations, brand portal, Showpad maintanance, overall support Philip Buist Database management, CRM and campaigning support across species Sara Cuesta Sustainability: supporting the business towards a more sustainable way of ? Vacancy Trouw Nutrition company branding

Global Marketing Communication and Sales Support team Mariana Segui MarCom Specialist Natasja Kargin MarCom Assistant Linda van Zutphen MarCom Specialist Marinka van der Zwet Internal Communications Eric Rodriguez Martin MarCom & Sales support Manager Marlies Knaap Global Sales Support Learning & Development Mascha de Timmerman Global Sales Support

Marketing Communication and Sales Support GLOBAL SERVICES Selko Global Marketing Services Mariana Segui Marcom Specialist Natasja Kargin Marcom Assistant Linda van Zutphen Marcom Specialist Internal Sales Marinka van der Zwet FA Internal Communications Eric Rodriguez Martin MarCom & Sales support Manager Global Sales Support Services Marlies Knaap Global Sales Support Learning & Development Mascha de Timmerman Global Sales Support

Brochures 25 October 2015

Objectives Better understand our customer’s needs Use communications to create an interactive relationship with our customers (content, campaigns, on and offline media, apps) Offer better and more profitable  propositions based on our customer knowledge (value propositions, campaigns) Building the global company brand Trouw Nutrition

Program Day 1, November 2 Time Topic Speaker 11.00 – 11.15 Opening Elise van der Wulp 11.15 – 12.15 Trouw Nutrition positioning, strategy & vision on end-user engagement Richard Maatman Director Global Marketing Animal Nutrition 12.15 – 12.45 “Our experience level and ambition in end-user engagement” Henrieke van Praag  12.45 – 13.30 Lunch   13.30 – 18.30 13.30 – 14.45 14.45 – 15.00 15.00 – 16.00 16.00 – 16.30 16.30 – 18.00 18.00 – 18.30 Inspiration from different industries End-user engagement in the integrator industry Short discussion End-user engagement in collaboration with distributors in Agribusiness Short discussion+ break End-user engagement in Pharma Discussion  Henry Arts Marketing Director, Pas Reform & Bouke Hamminga Director International Sales & Business Development, Pas Reform Robbert van Dijk International marketing & e-business manager – Kramp  All  Stefan Piekosz , Marketing director - MSD 18.30 End of day 1 19.00 / 19.30 -> Drinks and dinner All

Program Day 2, November 3 Time Topic Speaker 08.30 – 08.45 Recap day 1, objectives day 2 Elise van der Wulp 08.45 – 09.45 What have we learnt? Discuss ideas and improvements for our own organization Elise van der Wulp/ All    Per group 09.45 – 10.15 Engage with 2 real life cases An integrator in poultry A dairy farmer (A distributor can be part of this) Andre Brand Mirella van der Sant Jac Bergman 10.15 – 10.45 Break 10.45 – 11.30 4 steps in creating end-user engagement Lourens Kwakman 11.30 – 12.15 13.15 – 14.00 Workshop 1 (Choose 1 out of 3)  Workshop 2 Campaign management, Willeke Hondeveld Social Media Cases, Alessandro Roppa, Intan Anggraeni Content marketing the new Advertising , Lourens Kwakman 12.15 - 13.15 Lunch 14.00 – 18.00 Working on case Guided by Trouw Nutrition specialists 18.00 - hr-> Social collaborative event in Amsterdam centre All

Program Day 3, November 4 Time Topic Speaker 08.15 – 08.30 Recap Day 2, Objectives Day 3 Blanca Villegas Marketing Manager Canada 08.30 – 09.00 An interesting idea for a global campaign Alessandro Roppa Marketing Manager Brazil 09.00 – 09.45 Trouw Nutrition website Future Focus   Ilse Bomers Business Application Specialist Commercial-IT 09.45 – 10.15 Break 10.15 – 12.00 Group presentations to customers 15 minutes per team (including 15 min break) Groups Jury: Chiel ter Heerdt - Marketing manager Lohmann Poultry; Nice Vreeburg – Vetvice/ Cowsignals; Leon Hendrix - Creative director/ Owner Centagon; Richard Maatman - Global Marketing Director TN; 12.00 – 12.15 Jury Break 12.15 – 12.45 Selection of the best approaches Jury 12.45 – 13.00 Wrap up Elise van der Wulp 13.00 – 13.45 Lunch