This Webinar The Psychology Behind All of This The Product Launch Advance Preparation The Launch Sequence Multiple Layers to the Launch Product Launch Funnel Everything Required to Have in Place BEFORE You Launch YouTube Live Streaming www.peggymccoll.com

The Psychology Behind All of It Believe See the end result Take continuous action www.peggymccoll.com

The Product Launch Advance Preparation Determine the Offer Product Name URL Back-End Ready Product Completed or Designed Auto Responders Sales Process Ads, Copy, Auto Responders The Giveaway / Freebee www.peggymccoll.com

The Sequence for the Launch Ads/eMails Opt-In Page Delivery of Event / Training or Giveaway Offer / Sales Page Follow-Up (multiple eMails) www.peggymccoll.com

Replays / Additional Training Product Launch Funnel Free Content Free Webinar(s) At Launch Webinar Replay Promotional eMails Cart Opens Promote Replays / Additional Training www.peggymccoll.com

Considerations Be fully available during your launch Answer questions as they come in Anticipate additional questions Give unconditionally Follow up Follow up often Share other success stories (if you have them) www.peggymccoll.com

Your Prospects: Imagine MMFI Focused on what the prospects want Always stay open to giving more Give extra bonuses www.peggymccoll.com

Bonuses When making an offer / or an invitation, be sure to offer bonuses to help the prospect make a buying decision Think of something of great value that may inspire a prospect to buy What do you have? Or What could you create? 1 on 1 time with you An audio Another program A Live Event www.peggymccoll.com

Your Freebees / Giveaways / Events The process of launching a product typically starts with giving something away Have people opt-in Collect their name and email address Example: http://ThePeggyShow.com Forwarded to: http://peggymccoll.com/go/the-peggy-show/ www.peggymccoll.com

Selling During Your Event How to EFFECTIVELYand EASILY Sell / Invite People to JOIN / Sign up / Register / Take Action www.peggymccoll.com

Bob Proctor said … “When you learn how to sell you’ll never go hungry a day in your life!” www.peggymccoll.com

This Technique Useful for: Free Events / Speaking Engagements / Interviews / Webinars An Opportunity for YOU to Sell, Build and Expand Your Business Build Relationships Create a Bond Establish Credibility Engage Others Garner Trust www.peggymccoll.com

Why My 7 Step Process Works Infallible Easy Effective Efficient Seamless Smooth And It is Proven! www.peggymccoll.com

The 7 Step Process The Promise The Reason Handle Objections The Story / Stories The Cost of Not Following Through The Benefit(s) When You Do Follow Through The Call to Action www.peggymccoll.com

The 7 Step Process Example – 20 Minutes The Promise – 1 Minute The Reason – 1 Minute Handle Objections – 1 Minute The Story / Stories – 8 Minutes The Cost of Not Following Through – 1 Minute The Benefit(s) When You Do Follow Through – 1 Minute The Call to Action – 8 Minutes www.peggymccoll.com

Step #1: The Promise They are expecting to receive something (Information / Inspiration / Tips / Points / To-Do’s) What will they get by listening to YOU Get them excited about what you are about to say Inspire them with what’s possible www.peggymccoll.com

Step #2: The Reason Why they should listen to you Quickly – What you have accomplished Focus this on what you’ve done / achieved and/or who you have helped and what they have accomplished And WHY it is important to them! www.peggymccoll.com

Step #3: Handle Objections Think about what the objections would be for the people in your “audience” and be sure to address them NOW List all of the possible objections Cover off all objections Cover these off in rapid fire www.peggymccoll.com

Step #4: The Success Story Your success And/or Other people’s success Your client’s success stories www.peggymccoll.com

Step #5: The Pain of NOT Following Through What could it have cost you if you didn’t follow through? What could it have cost your clients if they didn’t follow through? What will it cost (the audience) if they don’t follow through? Share the answer to this! www.peggymccoll.com

Step #6: The Pleasure of Following Through Summarize how your life has changed/benefited by following through Talk about how other’s have benefited from following through Remind them of the success stories you shared (in summary) www.peggymccoll.com

Step #7: Call to Action It is at this point in the call that you invite them to work with you further Sometimes called “continuing education” “For those of you who are committed to taking this further” If you are “serious” This is more of the selling part however the entire presentation is “selling” www.peggymccoll.com

Options for You to Deliver Your Free Webinars YouTubeLive GoToWebinar (paid service) Create Videos in Advance (using any of the services taught in the last webinar i.e. Camtasia) Instant Teleseminar (paid service) www.peggymccoll.com

YouTube Live https://support.google.com/youtube/answer/2474026?hl=en www.peggymccoll.com

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Recommendations Prepare Practice Perfect www.peggymccoll.com

Open Q & A http://PeggyMcColl.com