An Update on Census Business Builder

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Presentation transcript:

An Update on Census Business Builder A Business Information Resource for Businesses, Regional Planners, and Others North Jersey Transportation Planning Authority Thursday, April 27, 2017 Presented by: Andrew W. Hait U.S. Census Bureau

A Change in Customer Focus Serving our “traditional” customers “Power Users” vs Others Underserved customers Small businesses and entrepreneurs Regional Planning groups Ongoing tool changes We’ve served power users well in the past Knowledgeable about Census programs Statistically savvy Patient Haven’t served more entry-level users well, but beginning to see a shift in this focus with changes to our tools (plus new ones)

Census Business Builder Guiding Principles Easy to use Customer focused Census data and more Leverage existing Census investments Use latest technologies Free Easy to use (4 steps, no complex Census terminology, etc.) Customers involved in tool design an content from onset ACS, EC, CBP, and NS data from Census PLUS consumer spending data from Esri (later versions will add users own data) Small = transportable/personalizable Esri investment, plus TIGERWeb and Census API

What’s New Since March 2016? More/updated content More “Most Popular” Industries Full NAICS Search State-level data Survey of Business Owners data (RAE only) Additional data variables Latest data More/updated features Direct access to Report Build region by City/Town and County (RAE only) Expanded Data Dashboard Time Series and Geo Comp charts 4 additional user-defined variables Map Data Download New interactive Reports Mobile Optimized Usability Improvements CBB: SBE Widget

CBB Home Page Promo Video Tool Links https://www.census.gov/data/data-tools/cbb.html Promo Video Tool Links Overview and Tutorial Videos and recorded webinars Help Widgets Flyers

What’s Coming in July 2017? More/updated content More/updated features Agriculture data International Trade data More Consumer Spending data Additional data variables Latest data More/updated features Reference Layers Import From a Gallery From a Shapefile From a Map Service Improved Map Data Download Expanded Reports Usability Improvements Maybe… Import your own data (Excel)

Closing Easy to use and Customer focused? Census data and more? Send us feedback! Pass the word to your friends and colleagues Census data and more? What else should we add? (Or delete?)

Questions?

Andrew.W.Hait@census.gov (301)763-6747 Thank You! Andrew.W.Hait@census.gov (301)763-6747