Marketing and Recruiting Presenter’s Name(s)

Why Recruit? “If you aren’t recruiting, your crew is dying.” Picture this: Boys in a troop are looking for more excitement Bring in some girls and other friends Youth graduate from high school Crew is no longer active MISSION IS NOT ACCOMPLISHED! CREATED BY CR VENTURING, 2016

How to Recruit Places to Recruit After school meetings, notices in school, church, teen center, student union, outdoors stores, Scout troops What Works: By youth (Peer to peer recruitment), Food, Being co-ed, Have all ages, Start of high school, Going to an activity- easier the better, Use different media (Facebook/ Twitter), Hook them before making them sign What Doesn’t Work: By adults CREATED BY CR VENTURING, 2016

Tools Peer to Peer http://www.venturing.org/ marketing-toolbox.html Personal Contact Activity Interest Survey Publicity & Promotion CREATED BY CR VENTURING, 2016

Venturing-Specific Recruiting When? All the time! Invite friends to events Holding a special recruiting event? Think “Spring” or “Fall” Something fun and simple Don’t overwhelm them, but still let them know what we’re about Example- crew open house Find siblings and parents already in regular Scouting CREATED BY CR VENTURING, 2016

Places to Market Boy Scout Round Table Social Media (Facebook, Twitter, Instagram, etc.) School Camp Staff OA Events University of Scouting Municipal Service Events Trainings Other big Scouting events CREATED BY CR VENTURING, 2016

Best Marketing Tools YouTube videos Poster boards with lots of pictures at events Scouts in their uniforms Peer-to-peer Social Media (Facebook, Twitter, etc.) Backdating Calendar for event Use national/region/area website calendars/newsletters CREATED BY CR VENTURING, 2016

Best Marketing Tools Save the date Flyers Pamphlets Handouts of any sort Pictures Past experience Personal feedback and recommendations Sometimes talk to parents to get their middle- schoolers involved CREATED BY CR VENTURING, 2016

Further Information Recruiting: http://venturing.org/recruiting.html Marketing: http://www.venturing.org/marketing-toolbox.html Photos: https://scouting.webdamdb.com/bp/#/folder/600592 CREATED BY CR VENTURING, 2016

Questions? Presenter’s Name(s) Contact Information