Arab Banking Corporation Bank ABC Print Media Monitoring Report FEB - 2017

Agenda 1 2 3 4 Analysis of Bank ABC’s Online Coverage Evaluation of Bank ABC’s Online Articles 3 Analysis of Bank ABC’s Print Coverage 4 Evaluation of Bank ABC’s Printed Articles

Analysis of Bank ABC Online Media Coverage

Media Coverage in the Egyptian Market – Online Media Total: 2 Articles Media Count Al Borsa.com 1 Al Youm Al Sabea.com During FEB 2017, Bank ABC was mentioned in 02 online articles across 02 online news websites. Bank ABC online coverage was Positive (02 articles) .

Bank ABC Online Articles The colored titles represent the following: Red = Negative article Green= Positive article Blue = Neutral article

Article 6 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Pan Arab Page Details, Page and Photosize BUSINESS & FINANCE, 0002 Media Al Borsa.com (Circulation : 0) Arabic 0OTH Size Position and Color , FULL PAGE, FULL Date 19/02/2017 Ad. Value: $ 3,250

Article 7 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Pan Arab Page Details, Page and Photosize BUSINESS & FINANCE, 0001 Media Al Youm Al Sabea.com (Circulation : 0) Arabic 0OTH Size Position and Color 003X01, FULL PAGE, FULL Date 05/02/2017 Ad. Value: $ 3,250

Analysis of Bank ABC Print Media Coverage

Frequency of Articles Total: 15 Articles For the total of 15 articles mentioning Bank ABC in FEB 2017: 100 % of the articles were published in Arabic 100 % of the articles were published in Newspapers. There Was No Coverage In English published Or In Media Magazines As an overview on Bank ABC media coverage, almost 33 % of its articles were released in the First week of FEB 2017 (5 in Newspapers) Same As Third Week

Media Coverage in the Egyptian Market – Print Media Total: 15 Articles Media Count Media Type Almal Daily 3 Daily Newspaper Al Masry Al Youm 2 Al Ahram Daily 1 Al Akhbar Daily Al Aqaria Weekly Newspaper Al Borsa Al Mal Al Sherouk Algad Al Youm Alsab'a Alalam Alyoum Alam Almal El Amwal Several vehicles mentioned Bank ABC in FEB 2017, however, the main daily newspapers for Bank ABC’s coverage was Almal Daily publishing 19% of total print coverage .

Content Favorability Analysis Total: 15 Articles 60% of total Bank ABC media coverage was Positive during FEB 2017, 33% Neutral coverage & 7% Negative coverage was detected for this month.

Bank ABC Printed Articles The colored titles represent the following: Red = Negative article Green= Positive article Blue = Neutral article

Article 1 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0002050X07 Media Al Mal (Circulation : 20,000) Arabic WNWP Size Position and Color , FULL PAGE, FULL Date 05/02/2017 Ad. Value: $ 5,160

Article 31 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007010X08 Media Alam Almal (Circulation : 10,000) Arabic WNWP Size Position and Color 007X03, BOTTOM-LEFT, FULL Date 05/02/2017 Ad. Value: $ 253

Article 38 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0008026X07 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color 008X01, TOP-RIGHT, FULL Date 05/02/2017 Ad. Value: $ 7,896

Article 12 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005050X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 06/02/2017 Ad. Value: $ 8,976

Article 1 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0019010X01 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color , CENTER-RIGHT, FULL Date 07/02/2017 Ad. Value: $ 983

Article 8 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0009011X04 Media Al Youm Alsab'a (Circulation : 45,000) Arabic WNWP Size Position and Color 007X01, CENTER-RIGHT, FULL Date 08/02/2017 Ad. Value: $ 1,530

Article 17 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005051X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 14/02/2017 Ad. Value: $ 9,155

Article 12 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0013045X08 Media Al Akhbar Daily (Circulation : 500,000) Arabic DNWP Size Position and Color 005X08, FULL PAGE, FULL Date 15/02/2017 Ad. Value: $ 32,312

Article 9 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0006018X03 Media Al Masry Al Youm (Circulation : 100,000) Arabic DNWP Size Position and Color 005X02, BOTTOM-LEFT, FULL Date 15/02/2017 Ad. Value: $ 2,423

Article 9 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0007008X06 Media Al Masry Al Youm (Circulation : 100,000) Arabic DNWP Size Position and Color 005X02, CENTER-RIGHT, FULL Date 16/02/2017 Ad. Value: $ 2,154

Article 7 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007032X08 Media Al Borsa (Circulation : 3,000) Arabic WNWP Size Position and Color 010X03, TOP-FULL, FULL Date 19/02/2017 Ad. Value: $ 2,250

Article 6 Subject Economic/financial N Catagorial Hierarchy Mutual Funds, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005050X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 21/02/2017 Ad. Value: $ 8,976

Article 6 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0002014X08 Media Al Aqaria (Circulation : 60,000) Arabic WNWP Size Position and Color , BOTTOM-MIDDLE, FULL Date 26/02/2017 Ad. Value: $ 2,932

Article 1 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007015X06 Media Al Sherouk Algad (Circulation : 10,000) Arabic DNWP Size Position and Color 010X03, BOTTOM-LEFT, FULL Date 26/02/2017 Ad. Value: $ 3,113

Article 9 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0008023X03 Media El Amwal (Circulation : 10,000) Arabic WNWP Size Position and Color 007X03, TOP-RIGHT, FULL Date 26/02/2017 Ad. Value: $ 1,303

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