Fresh Food Fair Home Delivery Service Fresh from Us to You
Contents Our Target Area The Need is Obvious What Are the Benefits? A Cost/Benefit Analysis Conclusion
Our Target Area Young families Middle to high income Long distance between markets Families always too busy
What Customers Want Convenience Quality Time-savings
What Are the Benefits? Reach customers where they live Create new profit center Opens market for new products Generates good will
A Cost/Benefit Analysis Costs are immediate and easy to gauge Benefits are more difficult to measure Studies show long-term benefits are invaluable
Conclusion There is a market for this service It creates a new profit center It generates good-will