Arab Banking Corporation Bank ABC Print Media Monitoring Report SEP - 2016

Agenda 1 2 3 4 Analysis of Bank ABC’s Online Coverage Evaluation of Bank ABC’s Online Articles 3 Analysis of Bank ABC’s Print Coverage 4 Evaluation of Bank ABC’s Printed Articles

Analysis of Bank ABC Print Media Coverage

Frequency of Articles Total: 29 Articles As an overview on Bank ABC media coverage, almost 55 % of its articles were released in the Third week of Sep 2016 (16 in Newspapers ). For the total of 29 articles mentioning Bank ABC in Sep 2016: 97 % of the articles were published in Arabic 100% of the articles were published in Newspapers.

Media Coverage in the Egyptian Market – Print Media Total: 29 Articles Media Count Media Type Alalam Alyoum 6 Daily Newspaper Al Ahram Daily 5 Almal Daily 4 Al Sherouk Algad 3 Al Akhbar Daily 2 Al Aqaria Al Borsa Daly Al Borsa 1 Weekly Newspaper Al Orouba Alam Almal Almogaz Egyptian Gazette Several vehicles mentioned Bank ABC in Sep 2016, however, the main daily newspapers for Bank ABC’s coverage was Alalam Alyoum publishing 21% of total print coverage .

Content Favorability Analysis Total: 29 Articles 69% of total Bank ABC media coverage was Positive during Sep 2016, 21% Neutral coverage &10% negative coverage was detected for this month.

Bank ABC Printed Articles The colored titles represent the following: Red = Negative article Green= Positive article Blue = Neutral article

Artical 12 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0015045X08 Media Al Akhbar Daily (Circulation : 500,000) Arabic DNWP Size Position and Color 005X06, FULL PAGE, FULL Date 28/09/2016 Ad. Value: $ 40,390

Artical 3 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0004023X02 Media Al Orouba (Circulation : 2,000) Arabic WNWP Size Position and Color , BOTTOM-LEFT, FULL Date 27/09/2016 Ad. Value: $ 1,204

Artical 10 Subject Economic/financial N Catagorial Hierarchy Mutual Funds, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005051X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 27/09/2016 Ad. Value: $ 10,681

Artical 9 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0003013X05 Media Al Sherouk Algad (Circulation : 10,000) Arabic DNWP Size Position and Color 005X02, TOP-RIGHT, FULL Date 25/09/2016 Ad. Value: $ 2,249

Artical 15 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0009015X06 Media Al Borsa (Circulation : 3,000) Arabic WNWP Size Position and Color 010X03, TOP-RIGHT, FULL Date 25/09/2016 Ad. Value: $ 791

Artical 16 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0018026X04 Media Al Akhbar Daily (Circulation : 500,000) Arabic DNWP Size Position and Color 008X02, BOTTOM-MIDDLE, FULL Date 21/09/2016 Ad. Value: $ 9,335

Artical 8 Subject Economic/financial N Catagorial Hierarchy Mutual Funds, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0009052X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 21/09/2016 Ad. Value: $ 9,335

Artical 22 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0019025X08 Media Alam Almal (Circulation : 10,000) Arabic WNWP Size Position and Color 017X02, BOTTOM-FULL, FULL Date 20/09/2016 Ad. Value: $ 634

Artical10 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0014023X08 Media Al Aqaria (Circulation : 60,000) Arabic WNWP Size Position and Color , , FULL Date 19/09/2016 Ad. Value: $ 4,817

Artical 4 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0017013X04 Media Almogaz (Circulation : 3,000) Arabic WNWP Size Position and Color 006X01, BOTTOM-RIGHT, FULL Date 19/09/2016 Ad. Value: $ 686

Artical6 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0022049X08 Media Al Borsa Daly (Circulation : 50,000) Arabic DNWP Size Position and Color 004X01, FULL PAGE, FULL Date 19/09/2016 Ad. Value: $ 3,445

Artical 1 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0001006X02 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color , CENTER-LEFT, FULL Date 18/09/2016 Ad. Value: $ 574

Akram Tinawi: Local Banks To Move For Borrowing From Int`l Institutions Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0001006X02 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color , CENTER-LEFT, FULL Date 18/09/2016 Ad. Value: $ 574

Akram Tinawi, Bank Abc President Board Of Directors: Achieving Unprecedented Leap, Topping Banking Market Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0016015X07 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color 006X02, TOP-FULL, FULL Date 18/09/2016 Ad. Value: $ 10,326

Bank Abc Financial Statements Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0017033X08 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color , BOTTOM-FULL, FULL Date 18/09/2016 Ad. Value: $ 25,962

Gov`t Banks Talk With Global & Gulf Institutions For Obtaining Dollar Loans Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0002011X07 Media Al Sherouk Algad (Circulation : 10,000) Arabic DNWP Size Position and Color , TOP-FULL, FULL Date 18/09/2016 Ad. Value: $ 2,664

Artical 13 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0008047X08 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color 011X03, FULL PAGE, FULL Date 18/09/2016 Ad. Value: $ 16,312

Banks To Face Hard Year.. Breakthrough Is Projected By 2017 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0008047X08 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color 011X03, FULL PAGE, FULL Date 18/09/2016 Ad. Value: $ 16,312

Bank Abc Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0009032X08 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color , BOTTOM-FULL, FULL Date 18/09/2016 Ad. Value: $ 11,106

Bank Abc Financial Statements Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0009032X08 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color , BOTTOM-FULL, FULL Date 18/09/2016 Ad. Value: $ 11,106

Bank- Abc Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0023011X01 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color , CENTER-MIDDLE, FULL Date 08/09/2016 Ad. Value: $ 1,082

Local Shares In The Red Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005014X03 Media Egyptian Gazette (Circulation : 50,000) English DNWP Size Position and Color , TOP-LEFT, FULL Date 08/09/2016 Ad. Value: $ 2,082

Bank Abc/ Egypt Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0023007X01 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color , TOP-RIGHT, FULL Date 05/09/2016 Ad. Value: $ 688

Investment Funds Are On Rise Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005051X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 05/09/2016 Ad. Value: $ 9,155

Investment Funds Are On Rise Subject Economic/financial N Catagorial Hierarchy Mutual Funds, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005051X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 05/09/2016 Ad. Value: $ 9,155

Pages: 1 of 2 The End Of Pain Killer Era Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0006053X08 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color 012X04, FULL PAGE, FULL Date 05/09/2016 Ad. Value: $ 41,697 Pages: 1 of 2

Pages: 2 of 2 The End Of Pain Killer Era Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0007053X08 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color 009X05, FULL PAGE, FULL Date 05/09/2016 Ad. Value: $ 52,121 Pages: 2 of 2

Kwait Nation Bank Halts Credit Card Outside Egypt Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0002012X07 Media Al Sherouk Algad (Circulation : 10,000) Arabic DNWP Size Position and Color 007X04, TOP-FULL, FULL Date 04/09/2016 Ad. Value: $ 3,848

20.4 Bllion Dollar Is The Volume Of Egyptian Expat Transfer & The Banking Sector Gets Only 5billion Dollars Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007028X08 Media Al Aqaria (Circulation : 60,000) Arabic WNWP Size Position and Color 007X03, TOP-FULL, FULL Date 04/09/2016 Ad. Value: $ 5,864

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