SBCC Capacity Strengthening (CS) Results Emily Bockh, FHI 360 Regional End of Project Dissemination

CS Approaches & Results Overview Background CS Approaches & Results Lessons Learned

Background IR2: Strengthening and Transfer SBCC Skills and Knowledge to Developing Country Institutions

CS Approach Multi-pronged Competency based Training – longer and builds on each other Mentoring and exchange to support training Providing supporting materials and resources Technical assistance Competency based Skills, knowledge, and values to design, implement and evaluate SBCC programs Developed and mapped for each toolkit component

Example: Core Competencies of CS Toolkit Conduct a full analysis of the situation Design an appropriate communication approach Apply key steps to develop effective communication materials and activities Develop and use implementation and monitoring plans Evaluate programs and use data to replan

CS Approaches & Results

CS Approaches Approach Scope (as of March 2012) SBCC CS Strategy & Toolkit for training and support Components used in 19 countries 229 organizations engaged in CS activities Centers of Excellence for institutionalized SBCC South Africa, Albania, Guatemala, Nigeria CS with governments DRC, Malawi, Namibia, Nigeria, Swaziland CS with regional networks Soul City Institute Network, SAT, ABMP, AfriComNet Participatory materials development CC Toolkit, VMMC Toolkit, MARP materials, C-Bulletins

SBCC CS Strategy & Toolkit Theoretical Framework Capacity Assessment Tools used in 12 countries Competency- and theory-based C-Modules Trained 2,995 people Almost 23,000 downloads Online SBCC courses with 451 registered accounts Courses at Centers of Excellence Online resource center and 13 e-newsletters Over 9,000 subscribers from Africa, Latin America, and South Asia Guidance on participatory material development 10 bulletins developed More information during demonstration session – Day 1

Centers of Excellence for Institutionalized SBCC Collaborated with 5 universities South Africa, Albania, Nigeria, and Guatemala SBCC specialty within MPH at The University of the Witwatersrand (Wits) Developed and implement 8 courses Two cohorts of students 147 participants from 25 countries SBCC MA Curriculum at University of Tirana First students began October 2011 Under development in Guatemala and Nigeria More information during demonstration session and panel discussion – Day 1

CS with Governments Developing Strategies and Implementation Guidelines Coordinated and worked with national programs and TWGs 82 coordination strategy documents developed Developed model to provide implementation guidance of national strategy Malawi Model Malawi – FP, Kenya FP, VMMC; Guate – integrated health and education strategy Many nat. strategies lack detail needed for imple. At distrct and lower levels. – so not used C-Change has developed a model to operationalize national communication strategies into implementation and message harmonization guides, rather than replicating strategy development. In addition, materials developed by other partners in Malawi complement Guidelines for Family Planning Communication that C-Change crafted with the government. C-Change funded the refinement and updating of materials so messaging is consistent. For these and other programming coordination purposes, C-Change teams worked closely with national FP, malaria, and AIDS control programs and with TWGs. The project has also reached out to international partners, making use of their programming examples in C-Change training modules and tools and collaborating with them on presentations that demonstrate that SBCC is a high-impact practice. systematic plan C-Change developed in Malawi to scale up and operationalize FP communication guidelines can be seen in

Supporting Regional VMMC Demand Creation Supported Kenya Male Circumcision Taskforce to develop: Set of VMMC materials Implementation guide Adaptation Guide Materials used by VMMC partners in Nyanza region and beyond Other countires have asked about experience – Swaziland and Malawi (Isaac) MC was introduced as a new intervention in Nyanza, and after an initial burst of activity, demand was slacking off because no-one had planned or budgeted COP monies for robust communication activities, especially addressing older men.  C-C was able to free up some central funds and support the Kenyan taskforce, first, in developing an overarching operational plan to coordinate MC communication, and second, with a very quick turnaround, guide the development of a comprehensive set of materials, developed based on audience research, targeting wide-ranging audiences, including men, their partners, health providers, and business and traditional leaders.  This ws done in partnership with ther MC TF in country which has full country ownership of the materials.  The materials are being used by all the MC partners involved in the Nyanza program and have played a key role in demand creation and in in maintaining high uptake in the ongoing campaigns in Kenya since they were introduced a year ago.  Both the strategic planning process and the materials are now serving as a model for other countries.  The materials are the most frequently downloaded materials from your website.  (Is this correct?)  In any event, I felt Neill you were too modest in your comments about the materials and how they are being used...wanted to share how I think you should frame that activity.  Also, list this as one of your deliverables--a prototype MC communication plan and comprehensive package of MC materials for widespead use.  You might even want to have a slide with pictures of the materials. More information during demonstration session – Day 2

Participatory Materials Development Utilize participatory methodologies and consultative processes Community Conversation Toolkit Collaborated with 76 organizations for adaptation 26 organizations used the toolkit Evaluation of toolkit and effects with 4 CBOs in Malawi and Zambia VMMC Toolkit MARP materials in Namibia and Jamaica C-Bulletins 10 bulletins for low lit. materials development Offers practical, how-to assistance, real-life examples, field experience, and includes a list of additional resources for further reference. More information during demonstration session – Day 2

Working with Regional Networks Soul City Institute Network Adapted CC Toolkit with members in 5 countries Southern African AIDS Trust Strengthening SBCC with 16 member organizations in 4 countries 82% show an increase in SBCC competencies Africa Broadcast Media Partnership SBCC training and mentoring of members in 40 countries to develop original programming Provided TA on: 9 radio and TV PSA's on PMTCT 6 PSA's on sexual and reproductive health AfriComNet Train members to facilitate online C-Modules Working with Regional Networks to decrease costs of offering the course More information during panel discussion – Day 2

Lessons Learned

Lessons Learned Use assessments & measure results Standard SBCC indicators did not exist but are now available Use assessments & measure results Those who opt into CS activity generally benefit the most Generate demand for CS Sustainable change can happen when engaging decision-makers Conduct CS decision making levels

Lessons Learned cont’d. Tailor the content and formats to the audience Conduct CS for different skill levels Use relevant, real-life examples Find simple ways to apply conceptual thinking Adapt and develop tools with Southern partners but make sure there is implementation funding Connect regional tools development with implementation

Thank you. Questions?