MY BUSINESS CASE FOR TRAINING

MY BUSINESS CASE FOR TRAINING MY SITUATION Use this slide to describe the situation you are currently in. How are you performing in your role? How long have you been at your current role. How do you feel you are developing in your career? Identify a training need. Where has the need for training come from? Recommendations from a mentor, manager or colleague? Are you facing challenges that you feel ill-equipped to deal with? Try and articulate the specific skills you wish to improve. THE SOLUTION: [INSERT YOUR CHOSEN ACADEMY PROGRAMME HERE] Which academy from the Cannes Lions School best meets your needs? See our ‘Quick Guide to Academies’ at the end of this deck. Copy and paste the correct description from the website. Explain the elements of the academy which particularly respond to your challenges and needs. Copy and paste the course topics and key takeaways from the relevant academy page.

MY BUSINESS CASE FOR TRAINING THE BENEFITS What does your employer gain by you attending this course? Describe any new skills that would be added to your team, or efficiencies that could be made. List your personal goals for the Academy – things you’d like achieve during, and after, the experience. Make a personal commitment about what you plan to achieve after completing the Academy. This might be a personal development goal, or a business goal. Try and set a timescale. E.g “Within the next six months…” Many of the Academy pages have quotes from previous students at the bottom. Copy and paste those here. THE INVESTMENT Outline the cost of your Academy programme here. There are some other costs to factor in: Check out flights from your home town to Nice. Decent central accommodation is available from €150 per night. Academies run Monday to Friday, so you would need to arrive Sunday If you need help about which course to pick, the benefits of attending, accommodation, or anything about your plans, we’d love to hear from you. Drop us a note at stevelatham@canneslions.com

QUICK GUIDE TO THE ACADEMIES THE SOLUTION Young Media Which Academy from the Cannes Lions School best meets your needs? Most of these courses are ideal for those with 1-2 year’s experience. Great for planners, media planners, social media co-ordinators, marketing executives and others who work in creative roles in an agency, client/brand, media company or within the creative industry Account Leadership Ideal for account professionals or business development managers. Roger Hatchuel Student Academy Designed to give students of advertising, communications and other creative disciplines the head-start they need to secure a role within the competitive creative industry post-graduation. Young Creative Perfect for creative of any discipline, from film to PR, design to copywriting, this course gives young creatives the tools they need to reach their full potential. Masters of Creativity For more experienced students (at least 7 years in the industry), this programme is ideal for those looking to step up into a senior management role. Young Marketers Great for those working for a client company, with experience in writing creative briefs and working with agencies.