Seventh Generation: The Millennials Final Presentation May 10th, 2016 Team #8: Ashley, Jeni, Chloe Jeni

Seventh Generation - Agenda Primary Packaging Specifications Virtual Prototype Buying Decision Storage/Use End of Life Secondary Packaging CAPE Solidworks Evaluation Old → New Ashley

Solidworks Primary Package - Size Justification Product Volume + Headspace (cu in) (Old Bottle Volume) 95.199 Cap Volume (cu in) + 13.36 Spout Volume 3.98 Total Technical Volume Req. = 112.539 Primary Total Cubic Inches 113.27 Chloe

Solidworks Primary Package - Box Material E flute- Corrugate Board 0.0625" Weight empty (lb) 0.165 Blank Size (sq in) 224.93 ID Length (in) 3.56 ID Width (in) ID Height (in) 8.94 Total Cubic Inches 113.27 100% recycled e flute board Listed are our primary dimensions with a total cubic inches of 1131 Very simply box design Ashley

Solidworks Primary Package - Bag and Closure Material Bag: HDPE Weight empty (lb) 0.07 Length (inside seam) (in) 10+3/4 Length (entire bag) (in) 11+1/2 Width (inside seam) (in) 8 Width (entire bag) (in) 9+1/4 Thickness (in) 0.01021 Volume to overfill (fl oz) 80.590 Volume (cu in) 145.443 We decided with an HDPE, dimensions listed below bag inclosure that will go into our box With a black pour spout for dispensing the detergent Ashley

Solidworks Primary Package - Assembly OLD DESIGN NEW DESIGN REDUCTION 0.353 Weight of Primary Empty (lb) 0.235 33.43% 3.671 Weight Primary Full (lb) 3.553 3.2% 178.66 Footprint (cu in) 118.14 33.87% The reductions in weight can clearly be seen in the table above, the weight and footprint of our primary package minimized by almost 34% without losing any head space Chloe

Primary Graphics Pre-Printed Liner on Kraft - 10 Color Flex Chloe

Primary Display Panel Kraft Background Bold Graphics → New Look! Maintain Bottle Image (same product!) Seventh Generation Leaf! Free & Clear Color Scheme Spout Clear Indication of Loads & Volume Chloe

Buying Decision- Brand Recognition Maintain Brand Identity Image of Original Bottle Overlay Large Green Leaf Free & Clear Color Palette Communicating Environmental Info. Shelf Stand Out Even on Lower Levels Contrasting Kraft to White Jeni

Buying Decision- On Shelf & Shoppability Unique Packaging Format Only Bag-In-Box Shock Value Cute Factor Millennial Demographic Bag-In-Box Receptive to New Formats Image HERE Cut out a couple boxes and put on the shelf in wegmans- then overlay the graphics Whole shelf view Jeni

Storage and In Use Easy to Use! No Heavy Lifting Won’t collapse like flexible bags Easy pour spout Directions to open on bottom Cap Included! Jeni

End of Life How2Recycle.info Clear Labeling! Label Standardization Box → 100% Recyclable Easily/Widely Recycled Spout/Bag → Not Currently HDPE, easy integration Jeni

Solidworks Secondary Package - Tray Length Width Height Tray (OD) 11.805 7.870 5 Material E flute- Corrugate Board Weight empty (lb) 0.275 lb Blank Size (sq in) 17.307x21.149 ID Length (in) 11.68 ID Width (in) 7.745 ID Height (in) 4.75 Total Cubic Inches 46.45 Corrugated e flute tray used in secondary on pallet 2x3 orientation to fit 6 total Ashley

Unit Load Primary Packages per Tray 6 Primary Packages per Load 480 Trays per Layer 20 Layer per Load 4 Tray per Load 80 Ashley

Secondary Packaging- Comparison Length Width Height Tray (OD) 11.805 7.870 5 Box (OD) 13.250 11.125 10.688 New Old Product per Tray/ Case 6 Trays/ Cases per Layer 20 12 Layers per Load 4 Trays/ Cases per Load 80 48 Product per Load 480 288 Jeni

Secondary Packaging- Strength Comparison Current 42 ECT C/E flute Strength evaluation N/A in CAPE Proposed 32 ECT E flute Need to confirm through testing Recycled content Jeni

Arguments for New Design - Primary Seventh Generation Old Design New Design % Change CMUM (loads) 33 -- Weight Empty (lb) 0.353 0.235 33.43% Primary Pack/Product Ratio [lb/cmum] 0.011 0.007 36.36% Primary Cube Utilization [prod/pack] 50.50% 76.38% 33.88% Footprint (cu in) 178.66 118.14 33.87% Chloe

Arguments for New Design - Secondary Seventh Generation Old Design New Design % Change Bottles Per Secondary 6 -- Shipper Weight Empty (lb) 1.102 0.435 60.52% Material (sq in) 988.09 389.66 60.56% Secondary Pack/Product Ratio [lb/cmum] 0.0056 0.0022 60.71% [sq in/cmum] 4.99 1.97 Chloe

Arguments for New Design - Unit Load Seventh Generation Old Design New Design % Change Bottles Per Pallet 288 480 40% Unitized Cube Utilization [footprt/pack] 51.53% 56.80% 9.27% Unitized Cube Utilization [prod/pack] 26.03% 43.38% 40.00% Chloe