Ali Barnes 201403108 Lily Bentham 201501764 Abigail MacLean 201502256 Emily Ramroop 201503029 Wednesday, March 1st 2017 WrapItUp 1

Overview: Introduction of App How does it work? Profitability Key challenges faced  Competition assessment Strategic standpoint Assessment of Future Success Wednesday, March 1st , 2017                                                                WrapItUp                                                                                                           2

Overview of App Unique gift shopping app Holidays, Birthdays, Anniversaries etc. 6straight forward categories (Woman, Men, Pre-teen, teens, Toddlers and infants)  You can select price range  Aiming to connect with department stores  - Sear, Hudson Bay ect.. Don’t actually own the product         - directed to department stores  We offer a variety of the top, highest rated, and popular products in each categoryory  Wednesday, March 1st , 2017 WrapItUp 3

How does it work? 1. The exchange: department stores provide WrapItUp with weekly data updates on the hottest products for various age groups 2. WrapItUp markets/displays those specific products on the app 3. If the WrapItUp customer wishes to purchase one of the products, it links them to that product on the department store website (along with a code) 4. The incentive fot the customer to enter the code on the department stores website is an automatic %5 off 5. This allows WrapItUp to track how many products it has helped sell 

Profitability WrapItUp is available for free download on all major devices WrapItUp makes profit by charging commission on every product it helps sell The Commission is 2% of the retail value(before tax) and is paid by the retailer in which the product was purchased from Wednesday, March 1st , 2017 WrapItUp 5

Profitability WrapItUp has a similar business model to Uber and Airbnb in that it owns none of the merchandise it helps market and sell. This allows WrapItUp to maintain very low fixed and variable costs, leading to higher profitability. .  Wednesday, March 1st , 2017 WrapItUp 6

Challenges Accessing the funds needed to launch the app ($800,000 to $1 000 000) Investors will be primary source Investors will get a share of the company proportional to their investment. $100 000 is equal to 3% of the company. Wednesday, March 1st , 2017 WrapItUp 7

Challenges Establishing ourselves in a fast-paced market Ensuring legitimacy of the products featured on the app Preventing technical disturbances that decrease the user experience Reaching a wide base of consumers Wednesday, March 1st , 2017 WrapItUp 8

Competitors Gift Gen GiftGen is a mobile app for smartphones that helps generate gift ideas based off demographic data collection. (age, sex, location etc.) Similarities: Helps generate gift ideas and uses demographic data to produce the generated results Differences: Does not show images, makes you pick a specific characteristic of the person you are buying for and has a very generic list of basic gift ideas   Wednesday, March 1st , 2017 WrapItUp 9

Competitors Beyond the Rack An online website and mobile phone app that sells everything from clothing to furniture. It is one of the most popular internet retailers in North America as of 2014. Similarities: Gives suggestions for different age groups  Differences: Merchandise is purchased on the website or through the app and Inventory is held Wednesday, March 1st , 2017 WrapItUp 10

STRATEGIC STANDPOINT Rareness: Competing apps are similar however do not provide as wide of a variety, as up to date data and incentives  Value Provided: Users are updated on latest trends and popular products  Imperfect Limitability: With the Fast Follower Theory it is easy to copy ideas and duplicate apps  Non  substitutability: Our idea is unique and once we have major department stores on board it will be hard to we can build loyalty    Wednesday, March 1st , 2017 WrapItUp 11

Future WrapItUp app has no locational boundaries within North America Like all new businesses it will start small but it has the potential to become international Network Effects: as the number of users increase on WrapItUp so does the value of the app Always being aware of congestion effect. Wednesday, March 1st , 2017 WrapItUp 12

Future Growth for WrapItUp is accomplished when more retailers partner with us for mutual benefit The more retailers we have linked to the app the more data and products we have access to, and can thus market accordingly This would in turn increase our market share and sales. The app has the ability to continuously evolve and transform depending on market conditions. Wednesday, March 1st , 2017 WrapItUp 13

QUESTIONS? Wednesday, March 1st , 2017 WrapItUp 11