Law 227: Trademarks & Unfair Competition

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Law 227: Trademarks & Unfair Competition Law 227 Trademarks & Unfair Comp Summer 2009 July 20, 2009 Law 227: Trademarks & Unfair Competition Advertising & Review July 20, 2009 Jefferson Scher © 2009 Jefferson Scher

TM & Unfair Comp — Day 14 Agenda Law 227 Trademarks & Unfair Comp Summer 2009 July 20, 2009 TM & Unfair Comp — Day 14 Agenda Optional Topics Comparative Advertising Secondary Liability Keyword-triggered Advertising About the Final Exam Review Questions © 2009 Jefferson Scher

Final Exam 2009 Topics to be Tested Legal Issues LOC analysis = 53 points 9 MC, 1 Essay Distinctiveness = 34 points 2 MC (secondary meaning, fair use), 3 Essays (suggestive/descriptive) Other = 15 points 3 MC (concurrent use, ACPA, UDRP)

Final Exam 2009 Structure of the Exam Two fact patterns (AKA scenarios) You can work in any order New facts in later questions may not be useful for earlier questions Open book, computer, web Organize in advance to avoid overload Beware of unhelpful info on the web

Final Exam 2009 Review Your questions No one sent me any questions

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