2016 RETAIL RECRUITMENT & RETENTION SOLUTION WAXHAW, NC

IDENTIFY YOUR STRONGEST RETAIL MATCHES FINDING YOUR RETAIL MATCHES Match Your Trade Area to 5,000+ Retailers in the U.S. Determine What Does & Doesn’t Match & Why Retailers Operating/Expanding in Your Area Proprietary Methodology Based on Buxton’s Retail Forecasting Model Expertise Consumer Profile Drive-time Trade Area Retail Market Conditions Target Retailers IDENTIFY YOUR STRONGEST RETAIL MATCHES

WAXHAW DEMOGRAPHICS 3

SEGMENTATION All U.S. households are grouped into types based on demographics and psychographics 6% $217,625 5% 4% 3% 2% 1% 0%

IDENTIFY & ANALYZE YOUR CONSUMERS A03: Kids and Cabernet Prosperous, middle-aged married couples with children living child-focused lives in affluent suburbs 6% 5% 4% 3% 2% 1% 0%

CONSUMER PROFILE The psychographic profile of the households within a 20-minute drive-time is presented below. A03: Kids and Cabernet Prosperous, middle-aged married couples with children living child-focused lives in affluent suburbs B07: Generational Soup Affluent couples and multi-generational families living a wide range of lifestyles in suburbia B08: Babies and Bliss Middle-aged couples with large families and active lives in affluent suburbia Size: 3.6x9.63 Position: .08,4.08

WE IDENTIFY WHERE YOUR BEST POTENTIAL CONSUMERS ARE FOUND The day in day out sustainable consumer base lives between 15-25 minutes of each site. Drive-Time Trade Area: The day in day out sustainable consumer base lives within 15-25 minutes. Waxhaw, NC 28173 Drive-Time Trade Area Numerous drive-times are being considered based on specific business concepts and retail categories.

TRADE AREA DEMOGRAPHICS 8

RETAIL MARKET CONDITIONS COMPETITION Competition by Retail Category Proximity Trade Area Overlap Competition VS demand ratio Retail Leakage and Supply Analysis AREA DRAW Grocery Stores Big Boxes Malls Restaurants Fast Food Gross Leasable Area Schools and Colleges Physicians Large Businesses Healthcare Hotels Sporting Arenas Casinos ACCESSIBILITY Road Score Traffic Distance to Nearest Highway Distance to Nearest Interstate 9

+ + = Retail RECRUITMENT CONSUMER PROFILE DRIVE-TIME TRADE AREA RETAIL MARKET CONDITIONS TARGET RETAILERS

WE TELL YOU THE VALUE OF YOUR BEST POTENTIAL CONSUMERS Quick Service Fast Casual Casual Dining GYM CRAFT STORE HARDWARE SPORTING GOODS APPAREL SHOE STORE

MATCHED RETAILER REPORT Summary Characteristics Mapping and Demographics Variable Scores and Comparable Retailer Locations

Application of Buxton Solution LIFE OF PARTNERSHIP Launch Executed Partnership Agreement and Introductory call with Waxhaw Account Executive Team and sites confirmed for the retail matching analysis. Retailer identification process began here. 1st Milestone Buxton delivered first deliverable – Trade Area Analysis, Consumer Profiles, Market Insights 2nd Milestone Buxton delivered recommended Retail Matches and Waxhaw approved for next steps 3rd Milestone Completion of identification process, Implementation of the Retail Recruitment Solution : Execute initial communication on Waxhaw’s behalf to ‘break the ice’ with target retailers. Beginning of Implementation Application of Buxton Solution Curt White began retail recruitment sales process beginning with initial email and follow up calls Ongoing - Recruitment Assistance and support

APPLICATION OF BUXTON SOLUTION “WHAT IS SUCCESS?” Within the first initial 12 months of Retail Recruitment outreach, simply engaging in dialogue with a company is a major milestone of success on the path to recruitment. In most cases, a retailer already has their Real Estate pipeline for next year already complete by the time you’ve engaged with them. A store opening from the point of initial research to doors open can take 18-24 months. Examples of successful engagement with a Retailer in initial engagement: E-Mail conversation with Corporate Real Estate decision maker, Corporate Regional Representative, or 3rd party Broker. Conference call or phone dialogue to make data driven “Pitch” for opportunity. Discussion surrounding site specific detail or requests for more information are strong interest signals from the retailer. Making arrangements for a site visit or tour of the community. Success begins with Creating a Relationship and putting yourself on the map:

RETAILER FEEDBACK TO DATE (12 of 20) Specialty Retailer: Need a franchisee for the area and will reach out if they find one Coffee/Cafe Concept: Not expanding in NC right now 2 Casual Dining Concepts: Not expanding in area right now Fast Casual Concept: too light on daytime population. Require 20,000 daytime population in a 2 mile radius because lunch is 70% of their business, Waxhaw has 5000 within the trade area Shoe Store Concept: Satisfied strategic deployment at this time Craft Store Concept: Finishing a lease in neighboring market and working on another within the market Apparel Concept: Co-tenancy issues…need others like Wal-mart, Target, Belk. Waxhaw too small. They generally want 100,000 in 5-mile radius. Also we are on the low end of their demographic diversity range. They like to have a 20-30% minority demographic. Has made a connection to Pet Supply concept Fast Casual Concept: working with city staff on current zoning regulations Sporting Goods Concept: working towards meeting in person at upcoming retail conference Casual Dining Concept – acknowledgement of receipt of information, working to engage further Sporting Goods Concept: responded with noninterest

NEXT STEPS Ongoing Support - Continued Retail Responses Year 2 Year 3 -Continuing to bridge the communication gaps with retailers and laying the foundational groundwork for retail success for years to come.  -Ongoing Communication on continuous efforts with Buxton support team -Growing relationships with retailers to meet the end goal of retail success - Evolving strategy strategically and specifically for each retailer Year 2 - Retail Recruitment strategy - Additional retailers added to recruitment efforts -We will continue conversations with our year 1 and 2 retailers and continue building our retail recruitment pipeline with long-term sustainable concepts. Year 3 - Retail Recruitment strategy - Additional retailers added to recruitment efforts Year 1 16

SUPPORT BUSINESSES & ENTREPRENEURS Give Your Existing Retail Businesses A Competitive Advantage with On-demand Trade Area Reports & market Intelligence Specific to Each Business Household & Workforce Consumer Profiles Retail Supply & Demand Gap Analysis Consumer Propensities Demographics Historical & Projected