Mobilize your Enterprise Today Enterprise Mobile Device Management

Enterprise Mobile Device Management (EMDM) Industry Challenges and Drivers With the addition of innovation devices and other industry leading OS’s, overall platforms and carriers has proliferated over the past few years, creating additional challenges for IT organizations. 2

Enterprise Mobile Device Management Industry Challenges and Drivers IT Challenges Key Business Driver Examples Mobile device support Device and data security Applications deployment Device control Device deactivation BYOD (bring your own device) Email security Security and Governance Requirements (HIPAA, FINRA,  FERC, SEC, etc.) Mobilization of a business process (expense reporting, Salesforce automation) Developing mobile applications and/or mobilization of a business process Deployment beyond BlackBerry Launching Tablets 3

Enterprise Mobile Device Management What We’ve Learned…problems and causes 1 2 3 There are More Device Form Factors and OS Choices than Ever Before (users are blurring the lines between company/ personal data). Consumer Based Trends and Preferences Will Continue to Influence Devices Used in Enterprise. Mobile Devices - Personal And Corporate - Connecting to Enterprise Assets Need to be Managed and Secured In a Scalable Manner. 4 5 There are a Growing Number of Solutions Which Provide Varied Capability and Functionality (Email, DM, Security, TEM). Enterprise Demand includes a Robust MDM and Messaging Solutions, But Have Varied Needs.

Acquisition and Deployment Service Delivery Choice Enterprise Mobile Device Management Meeting the IT manager and end-user needs Acquisition and Deployment Cost optimization Multiple device and carrier support Image devices Application enablement & deployment Lifecycle Support Inventory management Security policy compliance Issue resolution and troubleshooting End-of-Life Data protection Device upgrades Recover/Reallocate devices Service Delivery Choice Managed service option Multicarrier support Cloud hosted Developer support via APIs/SDK IT Managers deploy, oversee and manage mobile devices by mobile workers Mobile workers access corporate data and applications as enabled by IT managers. Productivity Reliable access to corporate data and applications Flexibility Choice of device Bring your own device Merging personal and professional use Convenience Over-the-air troubleshooting 5

Enterprise Mobile Device Management Key Drivers Management of mixed platforms/devices Carrier agnostic Protect Email Provisioning device enhances protection Application management Device monitoring Policy enforcement and notification Usage management Analysis and reporting

Application Management Enterprise Management Loss & Theft Management AT&T Enterprise Mobile Device Management Offer Providing protection and lifecycle management for mobile devices Challenge Application Management Security Management Enterprise Management Loss & Theft Management Expense Management Remote Management Difficult to manage and protect SmartPhones & Tablets Devices are excellent productivity tools Value Easy to use Protect> Monitor > Control Offer Enterprise grade over-the-air device management and protection for carrier agnostic deployments. 7

AT&T Enterprise Mobile Device Management Solutions Secure Device Management Overlay to MDM solution Provides lifecycle management  Multiple OS Capability; Carrier Agnostic iOS Android Windows Mobile Symbian WebOS Blackberry (Does not support Blackberry to date) Mobile Device Management w/ Mobile Messaging Secure Mobile Messaging capability Government Certifications FIPS 140-2 certification 8100.02 Standard Manage via a single portal

Image/Public Relations Exposure What happens if Enterprise Mobile Device Management Solution is not Purchased? Productivity Loss High Expense Mobile drives both productivity and efficiency for employees Without the right level of visibility and control, smartphones and tablets cannot be deployed in an enterprise Bill shock every month No visibility till after operator bill arrives Inadequate Security Image/Public Relations Exposure Lock and wipe are not enough Containerize enterprise data Inability to support the newest devices your end users want to bring in the enterprise Risk of “unwanted headlines” from loss of corporate data on these devices

Key Takeaways Mobile Workers are rapidly increasing thereby increasing demand for over-the-air device management solutions Sensitive corporate data reside on devices – including email Significant trends show plethora of consumer-oriented devices and OS’s infiltrating the enterprise Regardless of who pays or owns the device, when accessing corporate data, they must be protected Defined mobility policies must be in place regardless of the corporate or individual responsibility

AT&T recognized as the Overall Best Mobile Workforce Management Brand AT&T recipient of the Frost & Sullivan 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand For the Second Consecutive Year, AT&T voted the Overall Best Mobile Workforce Management Brand by surveyed North America (NA) CXOs! “29% of North American CXOs perceive AT&T as the top brand of Mobile Workforce Management Solutions; the nearest competitor lags significantly behind at 18%.” AT&T’s brand reputation has gotten stronger when compared to last year. “Thus, with AT&T’s positive reputation and customer loyalty, they are positioned as a leader in the mobile workforce management solution market!” Brand Perception Results Overall Best Mobile Workforce Management Frost & Sullivan’s 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand (4/2010)

AT&T Key Differentiators Offers comprehensive end to end to solution Today, AT&T is a leader in Wireless Services among U.S. carriers, with the best wireless coverage worldwide, offering the most phones that work in the most countries. AT&T also has the nation’s fastest mobile broadband network. More smartphone users have chosen AT&T over any other U.S. carrier. Vendors selected based on strict criteria: Technology Application fit Best of Breed Tested and certified on AT&T’s broad device and OS portfolio Priority testing and certification in AT&T Labs Carrier agnostic Backed by AT&T Enterprise Business Services Enterprise-grade, customer care Available from a single source with a single bill from AT&T Professional and Integration service options available

Enterprise Mobile Device Management Opportunity “Mobile device management has become a must-have solution for any organization that wants to efficiently and cost-effectively manage and secure its handheld devices.” Source: Forrester, Mobile Device Management Trends and Best Practices “For corporate-liable devices, MDM vendors can add functionality such as the ability for IT to whitelist and blacklist applications so that end users can download only those applications on the approved list.” Source: IDC: Mobile Enterprise Software : Market Analysis “Enterprise Mobility Management (EMM) enables IT to adapt rapidly to new mobile platforms, enforce compliance to IT standards, control access to corporate date networks, and secure mobile endpoints at their points of vulnerability.” Source: Aberdeen Group: The Enterprise Mobility Management Solution Landscape