2017 Brand Presentation.

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Presentation transcript:

2017 Brand Presentation

NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different and exciting as you’d like to be. As the old saying goes, if you only live once, make it count. If you live more than once, then who the hell cares?

What We’re About Being different from the pack Unique, eye-catching packaging Letting loose our “rebel yell” on occasion Irreverent back copy Easy-going wine style Food-friendly varieties Superior quality for the price Escape from the routine

What We Do Moscato Chardonnay Pinot Noir Cabernet Sauvignon Mischief Red Blend

Focus Placement Targets Sales Strategy National & regional restaurant and hotel chains Neighborhood bistros, casual dining, comfort foods, pubs National & regional grocery and drug chains Liquor stores & club stores Sales Strategy Highlight the fun, unusual label Play up the irreverent personality of the brand Focus on great quality for the price point

Lost on the Road – 2016-17 Promotion 9/1/2016 – 12/31/2017 Coupons $1 IR off wine Up to $24 Tiered MIR $2 IRC off any grocery (WPR) Case Card Case Glorifier Downloadable Sell Sheet Glorifier

Anti-Social for 2017 Find the Lost Angel Contest 5/1/17 - 10/15/17 (monthly) Chance to win $100 Visa Gift Card Naughty or Nice Contest 11/1/17 – 12/31/17 (weekly)

Sales Tools Brand Presentation Fact Sheets Brand Overview Sheet One-Page Interactive Sell Sheet Waitstaff/Wine Cards Customizable Wine Cards Necker/Shelftalkers Blank Shelftalker Template Menu Shell Table Tent Template Menu Insert Template Tasting Mats & Tasting Note Sheets

LOST ANGEL WINES