Enrollment Management: The Role of Testing & Assessment Silvio Rodriguez Director of Assessment, Evaluation, and Testing Miami Dade College Marc Webb, Director of Testing Miami Dade College - Wolfson Campus 2016 Conference

Presentation’s Learning Outcomes Become familiar with Strategic Enrollment Management (SEM) Key factors Objectives Common goals Learn ways that Testing & Assessment can play a significant role in the SEM process

Strategic Enrollment Management (SEM) is defined as “a comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention, and graduation rates of students where “optimum” is designed within the academic context of the institution. As such, SEM is an institution-wide process that embraces virtually every aspect of an institution's function and culture.” Michael Dolence, AACRAO SEM 2001

Key factors in Strategic Enrollment Management Testing at MDC Recruitment Retention Quality Academic Programs Student Engagement Institutional Goals Mission and Vision Data and Research Inter-Institutional Collaboration Group HS Testing, Outreach Events, Surveys PLA, Certification, Test Prep Resources CSLOA, Major Field Tests, ACS Finals Orientation, Events Annual Effectiveness Reports, Action Plans Area Statements Data Reporting, Weekly & Monthly Committees, Partnerships (Academics & Others)

Common Goals of SEM Testing at MDC Stabilizing & Growing Enrollment Increase Student Access Align with Academic Programs Optimize Resources Evaluate Strategies and Tactics Improve Services & Quality Improve Access to Information Test Offerings, Testing Schedules, Mode of Administration Services at Multiple Locations VC, Chemistry, Industry Certification Data Driven Decisions Periodic Reviews POS & Satisfaction Surveys Website Enhancements, Cloud Storage & Sharing, LMS Adapted from Jim Black, 2003

Core Objectives of SEM Testing at MDC Institutional Culture of Student Success External Partnerships Assess and Measure Everything Appropriate Utilization of Technology to Enhance Service Committee & Initiative Involvement Test Vendor Relationships “It’s All About the Data” RegisterBlast, Wufoo, FOCUS2

Understand the Student Success Continuum Performance Based Funding Recruitment Efforts Outreach & Marketing Graduation & Goal Attainment Classroom Experience Co-Curricular Support Orientation Student’s College Career Admission Academic Support Certification & PLA Financial Support Placement Testing Retention Efforts

Ways Testing at MDC is Involved in Enrollment Management High School Outreach assessment Certification assessment Collaborate with departments on specific targeted testing Prior learning assessment Survey services Revenue Generation & Income Streams Institutional Policies and Procedures Discipline, Campus, and College Strategic Planning Institution’s & Area’s Strategic Plan Marketing Other???

How is Testing Involved with SEM at Your Institution?

This will help your area answer these questions at your institution! Key Takeaways Be involved with your institution’s SEM activities and initiatives Continue to be innovative “Say Yes” Collaborate often Streamline revenue generation Find ways to contribute Others??? This will help your area answer these questions at your institution!

2016 Conference Marc Webb (305) 237-3188 mwebb@mdc.edu Silvio Rodriguez (305) 237-7492 silvio.rodriguez@mdc.edu