Promoting S&C Activities

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Presentation transcript:

Promoting S&C Activities KAM Münster

Well, let’s be honest we all know whats best for S&C.

Channels Web-pages International events – ELSA International Local/National events – LG/NG Facebook The most successful channel Mailing list Posters/leaflets Small reach Only on a Local level Synergy calendar or article Linkedin Twitter Snapchat Promotional Videos

Which information to share? Focus on the following – Why to attend? Certificate of participation Well-known speakers Foreign guests Interesting and unique topic Prize What is special about your event? Do you have any tips or tricks?

Web pages of ELSA International http://elsa.org Promote international ELSA events ELSA International Calendar 6 other flagship web-pages http://officers.elsa.org Not used for promotion S&C related web-pages http://lawschools.elsa.org http://delegations.elsa.org

Facebook Suitable Materials Square images GIFs Cover photo (851x351px) Videos Hashtags Events Is seen only by the invited audience Fan-pages Very small reach without personal sharing or advertisement Groups Local area officers, national members, local members, law-course

Facebook Pages

Facebook Advertisement Targeted audience with a good reach Basic reach is approximately 10,000 users Target the marketing campaign When? Most suitable for international events or big national events Worth to use it when the participants pay a fee for an event How much does it cost? Approx. €5 per day

Facebook Advertisement

Working Groups How would you promote a project? (20 minutes) Plan a promotion campaign Presenting to a fresher An International Conference organised by your LG/NG ELSA Law School ELSA Delegation An IFP related event An ELSA Webinar Presentations by Working Groups (15 minutes)