Targeting and Building Your Audience Through Facebook Advertising

Introduction Facebook has become the dominant player in the world of social media. 46% of people now get their information from Facebook. Facebook is a great equalizer when it comes to getting your message out. The addition of Facebook ads to your campaign can change the game for many locals.

GOALS Gain an understanding of the power at your fingertips. Discuss the two ways you can advertise on Facebook. Go through the purchase process Design and Purchase an ad

Why Advertise on Facebook More and more people get their news from Facebook Peer recommendations fare much better than company advertising. When a friends shares your issue, there is a greater possibility for action. Most importantly, it is crucial to build an audience for your campaign or issue that can actually take action on that issue.

Facebook Ads Manager - Ads Manager is where advertisers can quickly see how their ads are performing — across Facebook and Instagram — to help them make smart changes based on performance metrics. - In Ads Manager, you can: - View all of your campaigns, ad sets, and ads. - Stop or restart your campaigns, ad sets, and ads. - Make changes to your bids and budgets. - Access your billing summary to see payment history and payment method information. - Access and export your ad reports.

Facebook Ads Manager The Ads Create Tool, which you'll find by clicking on the green Create Ad icon found at the top right of Ads Manager, is where you can create your campaigns, ad sets, and ads. As you create your campaign, you'll be guided through the steps of: - Choosing the best objective to meet your marketing goals. - Choosing the right audience so you can personalize your content at scale. setting your campaign budget. - Choosing the right bidding strategy. - Choosing your creative (images and/or videos). - Selecting ad placements (News Feed, right column, Instagram, and the Audience Network)

Facebook Ads Manager

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