Quarterly Georgia CEO Survey Looking to the Future October 25, 2016
Where is Georgia Southern University? Located 60 miles from Savannah Total population: 30,721 in Statesboro 72,651 in Bulloch County
Off Campus
Business Innovation Group (BIG) What is BIG Business Innovation Group (BIG) Bureau of Business Research and Economic Development Center for Entrepreneurial Learning and Leadership Coastal Small Business Development Center Veterans Business Outreach Center Innovation Incubator Digital Fabrication Lab
Missing that Headline Project Canceled: Regional Forecast suspended 2011 Canceled: Business Confidence Survey suspended in 2010 Canceled: Holiday Consumer Survey suspended in 2012
New Headline Project New Business Confidence Survey Partnered with Georgia CEO and the College of Business at Georgia Southern University Began in July of 2016 and is conducted quarterly Currently completing second survey Fully Online and emailed to Georgia CEO subscribers
About Georgia CEO Started in 2010 in Albany, added Metro Atlanta in 2015 Network of websites and a daily email newsletter Currently over 30,000 members Focuses on eight cities: Albany Athens Atlanta Augusta Columbus Middle Georgia Newnan Savannah Valdosta
Purpose of Study Increase understanding of general business conditions Looking back over the past quarter Looking ahead one quarter Major Questions Volume of Business Sales Hiring Employment Financial Health Profitability Access of Capital
Positive Aspects Picked up by other media Having an objective view of economic performance Meeting needs of internal stakeholders Adding to the brand of BBRED
Limitations Methodogical Media Interest Sampling: Atlanta MSA is 17% Savannah MSA is 22% Macon Area is 11%
Going Forward Refining report and press release Refining and conferring both Indexes Refining open ended questions
Thank you!! Ben McKay, Research Specialist 912-478-5033 bpmckay@georigasouthern.edu