PROI Worldwide: Muchnik.co

General Overview Address: Libertad 1213, 2nd Floor Buenos Aires, C1012AAY Argentina Phone: (+5411) 5199 3030 Email: contacto@muchnik.co Number of employees: 27 Language: Spanish Date of incorporation: May 2012 Agency motto: Building Reputation

Social Media Website: www.muchnik.co Facebook: facebook.com/Muchnik.co Linkedin: linkedin.com/company/muchnik-co Instagram: instagram.com/muchnikco

Agency Billings Public Relations Counsel + Traditional PR 25% Management Consulting 25% Marketing 10% Crisis Communications 5% Research 5% Branding / Advertising 10% Custom Publishing 15%

Management Team Profile Laura Muchnik | Founder Laura Muchnik developes projects with companies and entrepreneurs with communications as a key element. She coordinates internal and external communications programs on a regional level; the programs aim to building up reputation and develop new business by combining innovating campaigns, realistic expectations and measurable results. She founded her first company at 18 and now starts Muchnik.co.

Management Team Profile Cristian Marchiaro | Executive Director A passionate, creative and driven professional, Cristian Marchiaro is results- oriented and high performance, and concentrates in creating value for companies in many sectors and of different sizes. He is very involved in planning, decision- making, conflict-solving, managing and creative development. For the past years he has concentrated in building reputation and generating new business for companies in Latin America through integrated communications, marketing and strategic consulting campaigns.

Management Team Profile Justiniano Vila | Corporative communications and New Business Development His experience is divided in projects for Argentina, the United States and Latin America, focused in communication, PR, marketing and crisis anagement. He initiated his career supporting NGOs. After that, he assumed responsibilities at Edelman, the global PR agency, where he ended up as Senior of Corporative and Health Communications and leader of the Marketing and New Businesses area. Justiniano earned a degree in Public Relations and Advertising Communications from the UCA. He is fluent in Spanish and English.

Major Clients

Major Industry Sectors Serviced Consumer Corporate Financial Tech & Telecommunications Fashion Retail Lifestyle / Beauty Entrepreneurship Real Estate Sustainability

Corporate, Brand and Product Communications Fields of Expertise Corporate, Brand and Product Communications Custom Publishing Brand Experience Content Marketing Programs Internal and External Communications Programs Public Affairs Social Capital Initiatives Institutional Relations Investors Relations Research Media & Crisis Training Media Development for brands and companies Editorial restyling Brand Systems Identity handbooks design, brochures, social yearbooks, books, magazines, sites, blogs, press kits Strategic Marketing Planning Direct Marketing Activations, positioning, and relational actions ATL & BTL actions: interventions and events Management of creative content

Specialties What makes us different We specialize in the key mission of building brands, companies and KOL’s reputation Board of notables (remarkable people –artists, designers, movie directors and producers, and other professionals- who get involved in special projects according to their personal and professional expertise) Innovation and creativity in all we do Co-creation projects that integrate corporate world with creative industries Experience working in regional projects (all over Latin America) Strong focus on business

Rate Structure Hourly rate: from USD 200 to USD 80 , depending on Seniority and Type of service Project fees depend on the project type, timeline and type of service (traditional PR, consultancy, marketing)

Awards We have received over 25 awards thanks to our work. Here are just a few: Best professional style 2012 | University of Palermo, Argentina Special Recognition Award 2007 Jerry Goldenberg | Category: best PR company finalist Eikon Gold Award 2007 | Overall institutional communication campaign: Trosman - McDonald's alliance Silver Award 2006 Eikon | Coca-Cola: social report "Coca Cola, más allá“ Special Recognition Eikon Awards 2005 | BASF: corporate communication campaign. Special recognition Eikon Awards 2005 | L'Oréal: corporate communication campaign.

Case Studies-Claro Claro: communication and visibility of a company among multiple segments Claro is the leading telecommunications company in Argentina with more than 20 million customers. In terms of communications, its biggest challenge is to interact and generate contents for a wide variety of media and journalists, going from Economics and Business sections, and Technology and Telecommunications, to Sports, Society, and Shows and Art. This multiplicity of audiences requires tailoring messages and shaping tones. In this sense, we achieved a high brand exposure in the various campaigns and PR activities. Moreover, since it is a service business with social impact, part of the work focuses on monitoring and identifying potential conflicts with users and communities.

Case Studies-BRF BRF arrives in Argentina BRF is the largest food processing company in Latin America and one of the five largest food companies in the world. In 2010, Muchnik.co designed and coordinated the communication program for its arrival in Argentina. The initiative included a multi- events strategy, diffussion campaigns, relations strategies and the development of communication material, among others.

Case Studies-L’Oréal L’Oréal Beauty Report L'Oréal Paris Argentina and Muchnik.co worked on the development of a new communication channel: the platform of all his knowledge and expertise in beauty, called Beauty Report. This is an editorial project, through which the brand communicates the latest beauty trends every season. We collaborate to capitalize L'Oréal Paris Argentina’s information on the latest trends in beauty, that position as an industry leader. The Beauty Report is now the new media of consultation and inspiration on the latest trends in make up, skin care, and hair coloring. Nowadays, Beauty Report is distributed among key influencers of Argentina, publishers, journalists and producers of fashion and beauty. Also included as advertorials in key media, women's magazines and national newspapers.

Case Studies-Logitech Logitech's positioning and relaunch Logitech is the world's leading peripherals manufacturer. Founded in Switzerland in 1981, its products stand out for innovation, quality and design in the competitive technological area. The first objective of the communication actions in Argentina was to relaunch the brand after years of absence in the local market. A regional event for journalists and customers from Argentina, Chile, Uruguay and Paraguay was held in the Rubbers Art Gallery and it was attended by over 120 participants. The results were conclusive: wide media coverage was achieved, with special focus on the areas of technology, the trade channel publications and gaming. After the kickoff, the press actions continued their course, mainly aimed at product testing and communication.

Case Studies-PwC PricewaterhouseCoopers Argentina Corporate Presentation PwC SDC Argentina is a joint-venture of PwC USA and PwC Argentina. It is a specialized Service Delivery Center that was entrusted with a number of tasks and services because of its advantage of availability of human resources, technology and specific expertise. Since it operates as an internal supplier of PwC offices around the world, one of the main challenges of this center was to position itself as a good option for more mature markets. We prepared a script and designed a high-impact presentation, keeping a perfect balance between the visual and editorial content to present PwC SDC Argentina as an ideal partner for business development, with its people as the main asset: "The perfect team for the job". Finally, we trained the company's spokesperson to guarantee success in his meetings.