Monthly reading of Magazines in Finland, 2016 Finnish Periodical Publishers’ Association (Aikakausmedia)

79 % of Finns read print magazines monthly 79 % of Finns read print magazines monthly. Print is still the favourite medium of consuming magazine media contents in all age groups. Source: NRS MAG + total 2016

Monthly reading of print magazines in Finland, 2016, % of population Source: NRS MAG + total 2016

18–24 year old readers consume more magazine media content on a computer compared to the whole population. 39 % of them read magazines monthly on their desktop/laptop. Source: NRS MAG + total 2016

Monthly reading of magazines on desktop/laptop in Finland, 2016, % of population Source: NRS MAG + total 2016

26 % of Finns use magazine media contents monthly on mobile, and even 50 % of young people aged 12–17 do so. That’s more than ever before. Source: NRS MAG + total 2016

Monthly reading of magazines on mobile in Finland, 2016, % of population Source: NRS MAG + total 2016

Reading magazines via tablet/e-reader is also at it’s peak Reading magazines via tablet/e-reader is also at it’s peak. In 5 years the monthly reading of magazines in tablets has gone up from 4 % to 20 %. Source: NRS MAG + total 2016

Monthly reading of magazines via tablet/e-reader in Finland, 2016, % of population Source: NRS MAG + total 2016

Audiences in digital magazine media shift from desktop/laptop to mobile and tablet. Source: NRS MAG + total 2016

Source: KMT-aineistot, kevät 2012–syksy 2016 Monthly reading of magazines on different platforms in Finland, Spring 2011– Fall 2016, % of population Source: KMT-aineistot, kevät 2012–syksy 2016

For people under 45, mobile is the most popular platform to consume digital magazine media content. Source: NRS MAG + total 2016

Monthly reading of magazines on different platforms in Finland, Spring 2011– Fall 2016, % of population Source: NRS MAG + total 2016

More detailed information on Finnish magazines and their NRS results www.ratecards.fi

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