KEY TAKEAWAYS KEY TAKEAWAYS Multi-tiered program catering to client’s music and style target audience (progressives, conventionals and urbanites) Custom program integrations /alignment with lifestyle and music content Fashion guide from trusted and well known editors Top notch event coverage with unparalleled access Offline event at client chosen Music Festival (SxSW or Winter Music Festival) Sampling opportunities to maximize awareness for Levi’s 501 Jeans amongst festival attendees Social Integrations Creative and interactive social experiences Social Media promotion across CraveOnline KEY TAKEAWAYS Syndication & Distribution Creative solutions syndicated and distributed throughout key CraveOnline sites High impact executions to create awareness for Levi’s 501 Jeans product and brand Award-winning creative Promotion & Awareness Promotion across CR Facebook and Twitter pages Homepage call-outs across key sites Multi-platform reach

9x AUDIENCE HABITS AND CONSUMPTION 411 612 449 543 414 501 CRAVEONLINE AUDIENCE AUDIENCE HABITS AND CONSUMPTION 411 612 Consider themselves trendsetters Bought tickets to music concerts in the last 6 months 449 543 9x Spend $200+ on concert tickets Fashion conscious 414 501 First among friends to buy the latest on music Advises friends on fashion Source: comScore, Q3 2012

PROGRAM OVERVIEW PROGRAM OVERVIEW Allows users to express their innovation and fashion through a program that delivers on the evolution of style **ADD TITLE IN BLACK HEADER: “PERFORMANCE”

THE ALL NEW CRAVEONLINE Expanded reach! Content organized in a more user- friendly, navigable way Beefed up content from respected and renown editorial contributors New IAB friendly ad opportunities such as super billboards that are HTML5 ready Enhanced video offering with professional content, branded entertainment and original programming tied with partnerships through ICM Talent More Pre-roll opportunities

F.P.O. SPONSORSHIP TAKEOVER OF CRAVEONLINE’S LIFE & STYLE SECTION CRAVEONLINE 2013 STRATEGY SPONSORSHIP TAKEOVER OF CRAVEONLINE’S LIFE & STYLE SECTION As Levi’s 501 jeans have evolved, so have you. In this same vein, CraveOnline pays homage to one of the greatest fashion staples by evolving the design of their Life and Style section into the new world. Homepage and Life & Style Section Sponsorship Opportunities Pre Editorial Analysis During the event Photos Videos “On the Scene” at our event Custom editorial content Client ad unit roadblocks Co-brands, reskin and Flash panel promotion F.P.O.

GUY’S PIONEERING GUIDE TO JEANS FASHION CRAVEONLINE 2013 STRATEGY GUY’S PIONEERING GUIDE TO JEANS FASHION Regardless of what you’re doing in your day to day, Levi’s jeans are just as versatile as you. This custom execution allows users to get tips on how to incorporate levi’s into their day-to- day style and routine. We’re giving users a positive outlet to express their personal style of the iconic piece of fashion. Photo gallery slide show with different 501 jean color washes and looks Custom editorial series including with each look giving users a guide on the fashion Branded content in fully branded environment promoted through reskin, co-brands, flash panel and more

MUSIC FESTIVAL EVENT OFF SITE EVENT We’re changing the rules and putting a flip on things that everyone has come to know. Our event at a premiere music festival (SxSW or Winter Music Festival) of your choice is a pop-culture extravaganza filled with everything from live music, to an extraordinary fashion show with unconventional models, VIP Ultra lounge and activities. Go forth and evolve design! Fashion Show Models showcasing their youthful and pioneering style Musicians, sports figures and of course, hot chicks all model the different fashions and styles of Levi Jeans Models will be dressed up, dressed down, casual, sporty, and any other personality that fits a guy’s day-to-day activities Live Music DJ spinning or live band playing  as models walk down the runway Our editorial team will provide video coverage of fashion show posted and syndicated on Live and Style section  

MUSIC FESTIVAL EVENT (CONTINUED) OFF SITE EVENT VIP Ultra Lounge Fully branded environment Bar including cocktail waitresses serving mixed drinks Couches and tables to enhance the VIP setting Activities Users have the ability to put on head phones to get the beats from the latest artists Client Branding Fully branded environment and step and repeat Promoted via reskin, co-brands and flash panel  

Jack in the box be an outlaw SUPER SYNDI WIDGET CAROUSEL OF FASHIONS SUPER SYNDI WIDGET Jack in the box be an outlaw Single and Multi Video Functionality Image Gallery of different Levi’s 501 Jeans Custom Editorial Content Social integrations Share functionality promoting client’s custom hashtag(#LEVIS501) with pre- determined copy

SYNDICATION & DISTRIBUTION CraveOnline will utilize various interactive products to distribute and syndicate custom content throughout our portfolio of sites anchorcast Sliver unit Expandable anchor slides up from the bottom of the site Fully branded video player Single and multi video functionality HTML 5 tablet compatible Complete social experience Prime position at the top of the site HTML 5 Tablet compatible Multi and single video capabilities Social click outs Simple animation in collapsed and expanded states #LEVIS501 Twitter feed in expanded state

+5MM +1MM +15MM PROMOTION & AWARENESS Massive awareness across CraveOnline Facebook & Twitter channels Posts and shout-outs via social network profiles Homepage panel touts of program across relevant CraveOnline sites Nav bar promotion on CraveOnline Mobile and social extensions for multi- platform reach Rich media promotion and syndication Reskins and co-brands running across CraveOnline Facebook share tools on our custom hubs

MOBILE RICH MEDIA ADDITIONAL CREATIVE SOLUTIONS: COMBINATOR DEMO MOBILE OVERVIEW MOBILE RICH MEDIA COMBINATOR Cutting-edge and first-to-market mobile rich media executions Combinator allows users to interact with a variety of fashion photo content Swiper gallery lets users browse through photos to make unique styles unlocking videos from client via a full-screen and sleek gallery presentation ADDITIONAL CREATIVE SOLUTIONS: Mobile Animated Banner Mobile Overlay Mobile Countdown Clock Mobile Anchor/Adhesion Unit DEMO

The premium male lifestyle publisher CRAVEONLINE’S MALE OFFERING The premium male lifestyle publisher Premium OWNED & OPERATED websites

64% more time watching video than our competition CRAVEONLINE AUDIENCE ENGAGEMENT & CONSUMPTION 28.5M 698M UNIQUE VISITORS PAGE VIEWS 30% more pages than our competition 65% 27+ MALE 18-34 PAGES TURNED 64% more time watching video than our competition 16.5+ 12+ MINUTES SPENT VIDEOS WATCHED Source: comScore, Q3 2012

KEY TAKEAWAYS KEY TAKEAWAYS Multi-tiered program catering to client’s music and style target audience (progressives, conventionals and urbanites) Custom program integrations /alignment with lifestyle and music content Fashion guide from trusted and well known editors Top notch event coverage with unparalleled access Offline event at client chosen Music Festival (SxSW or Winter Music Festival) Sampling opportunities to maximize awareness for Levi’s 501 Jeans amongst festival attendees Social Integrations Creative and interactive social experiences Social Media promotion across CraveOnline KEY TAKEAWAYS Syndication & Distribution Creative solutions syndicated and distributed throughout key CraveOnline sites High impact executions to create awareness for Levi’s 501 Jeans product and brand Award-winning creative Promotion & Awareness Promotion across CR Facebook and Twitter pages Homepage call-outs across key sites Multi-platform reach

CRAVEONLINE’S MALE SITES OFFER THE HIGHEST REACH COMPETITIVE COMPARISON CRAVEONLINE’S MALE SITES OFFER THE HIGHEST REACH **ADD TITLE IN BLACK HEADER: “THE PROGRAM” 23M 17M 13M 10M 3M Source: comScore, Q3 2012

AWARD WINNING CREATIVE ACHIEVEMENTS APPENDIX AWARD WINNING CREATIVE ACHIEVEMENTS Best creative Best in-banner video Best video sponsorship Cross video offline to online campaign Best use of display advertising TRANSFORMERS RESIDENT EVIL EA MMA

Andrew Fryer Senior Account Executive (310) 449.1890 x8201 Andrew.Fryer@gorillanation.com