BRAND LICENSING IN THE DIGITAL ERA CHARLES M. RIOTTO, PRESIDENT INTERNATIONAL LICENSING INDUSTRY MERCHANDISERS’ ASSN. (LIMA)

BRAND LICENSING IN THE DIGITAL ERA LIMA IS THE WORLD’S PRIMARY LICENSING TRADE ORGANIZATION THE INDUSTRY’S MAIN SOURCE OF EDUCATION INFORMATION AND NETWORKING OPPORTUNITIES OVER 1,100 MEMBERS IN 32 COUNTRIES OFFICES IN CHINA, TOKYO, MELBOURNE, LONDON, MUNICH, MEXICO CITY AND NEW YORK

BRAND LICENSING IN THE DIGITAL ERA LIMA’S WEBSITE IS THE PRIMARY PORTAL FOR GLOBAL LICENSING INDUSTRY NEWS AND INFORMATION. www.limachina.org/ Tani Wong, Managing Director, LIMA China www.licensing.org

BRAND LICENSING IN THE DIGITAL ERA WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS IN 2015 US$251.7 BILLION +4.2% WORLDWIDE ROYALTIES FROM LICENSED MERCHANDISE SALES IN 2015 US$13.9 BILLION +7.8%

BRAND LICENSING IN THE DIGITAL ERA Estimated Retail Sales of Licensed Merchandise in 2015 (in U.S. dollars) 1. UNITED STATES $138.0 BILLION 2. UNITED KINGDOM $13.1 BILLION 3. JAPAN $ 12.0 BILLION 4. GERMANY $ 10.2 BILLION 5. CHINA/HK $ 7.6 BILLION

THE GLOBAL LICENSING INDUSTRY

BRAND LICENSING IN THE DIGITAL ERA   BRAND LICENSING IN THE DIGITAL ERA Year over Year Retail Revenues by Property (Millions USD) Property 2015 Retail Sales 2014 Retail YoY Change Art $ 1,439 $ 1,761 -18% Celebrity $ 4,209 $ 3,359 25% Entertainment/Characters $ 113,245 $ 106,938 6% Collegiate $ 5,940 $ 4,625 28% Fashion $ 29,756 $ 30,784 -3% Music $ 2,816 $ 2,360 19% Non- Profit $ 921 $ 1,080 -15% Sports $ 24,889 $ 23,398 Corporate/Brand $ 52,820 $ 54,109 -2% Publishing $ 15,678 $ 13,123 TOTAL WW $ 251,713 $ 241,538 4.2%

(in millions US$)

BRAND LICENSING IN THE DIGITAL ERA Year over Year Regional Retail Revenues (Millions USD) Region 2015 Retail Sales 2014 Retail Sales YoY Change US and Canada $ 45,362 $ 140,107 4% Western Europe $ 50,560 $ 46,760 8% Eastern Europe $ 9,479 $ 9,621 -1% LATAM $ 9,597 $ 10,414 -8% N Asia $ 23,482 $ 21,951 7% SEA/PAC $ 7,415 $ 6,649 12% ME/Africa $ 5,000 $ 5,132 -3% ROW $ 817 $ 903 -10% TOTAL WW $ 251,713 $ 241,538 4.2%

BRAND LICENSING IN THE DIGITAL ERA THE IMPACT OF DIGITAL DISRUPTION AND CHANGING CONSUMER BEHAVIOR CONTINUES TO PERMEATE OUR DAILY LIVES. MORE THAN EVER, BRAND OWNERS NEED TO ENSURE THAT THEY ASSESS NEW OPPORTUNITIES FOR INNOVATION AND EXPANSION, AND REIMAGINE THEIR ICONIC BRANDS FOR TODAY’S WORLD.

BRAND LICENSING IN THE DIGITAL ERA TODAY’S PANEL OF EXPERTS Mr. Alex Lambeek, Chief Commercial Officer Rovio Entertainment Limited Mr. Makoto Asanuma, Managing Director / AM Business Unit, SP Business Unit / Chief PAC-MAN Officer BANDAI NAMCO Entertainment Inc. Mr. Don Anderson, Head of Kids & Learning Partnerships YouTube APAC

THE GLOBAL LICENSING INDUSTRY 谢谢 www.licensing.org