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Year-round digital media and Ibotta support Why Exotico? Brand Programs 100% Blue Agave Tequila Smooth sipping, tastier mixing Exotico’ s growth trend YOY is up +138% vs. Category +10% Harvested in the Highlands of Jalisco by the third generation Master Distiller, Rodolfo González Year-round digital media and Ibotta support Summer Sweepstakes Iconic POS Cinco de Mayo VAP 6 USBG Competitions Consumer Target Blanco 2016 San Francisco World Spirits Competition: Double Gold 2016 New York International Spirits Competition: Gold 2016 New York International Spirits Competition: Blanco of the Year 2017 Tequila Masters: Silver in Blanco Tequila Premium 2017 Berlin International Spirits Competition: Gold; Mexico Blanco of the Year 2017 Ultimate Spirits Challenge: 85 points; Finalist, Great Value 2017 SIP Awards: Platinum 2017 San Francisco World Spirits Competition: Silver Reposado 2016 Tequila Masters: Gold in Premium Reposado Category 2016 San Francisco World Spirits Competition: Gold 2016 Spirits Selection Mexico Awards: Silver 2016 New York International Spirits Competition: Double 2016 New York International Spirits Competition: Reposado of the Year 2017 Tequila Masters: Silver in Reposado Tequila Premium 2017 Berlin International Spirits Competition: Silver; Mexico Reposado of the Year 2017 Ultimate Spirits Challenge: 94 points; Finalist, Great Value 2017 San Francisco World Spirits Competition: Gold Awards 21-35 years old Single or recently married Budget conscious but have aspirational taste Utilize Instagram and Snapchat 22% more likely than the average adult to frequent Mexican restaurants Brand Family