Information Speech Audience Analysis Scholarly Content Purpose General and Specific Audience Analysis Scholarly Content Source Credibility Extemporaneous Delivery

Audience Analysis Consider audience demographics Learning Styles Theory Audio – Hear Speaker Visual – See Visual Aids Kinesthetic – Touch/experience Audience involvement Real Pictures Brain dominance Right Brain – Pictures Left Brain - Text

Audience Analysis Consider audience demographics Speaking Environment Cultural diversity Audience knowledge Relevance of topic to audience Speaking Environment Noise = external, internal Seating = room configuration Audio-visual = check equipment

Introduction Opening with Impact General Purpose = INFORM versus persuade “How to” or “What is” Open with IMPACT Use audience in experience Demonstrate your statistic or fact 90% audience retention Connection, relevancy, interest First slide = Create audience interaction to demonstrate important statistic

Opening Slide - Statistic or Fact and REAL pictures to reinforce audience experience and connection to topic On On the weekend, it is estimated that 1 in every 3 drivers, on the road after 12 A.M. has consumed 2 to 3 alcoholic drinks prior to driving. www.bureauoftransportation.gov

Thesis – Preview Main Points “What I will speak about today” Create thesis to connect opening with topics “Today I will speak about…” a short description of specific purpose “And, by end of my speech…” tell audience what they will learn and what they will gain if they listen = make the gain personal! “I Speak about these 3 main points” Create 3 main points = Organize a Map Use Informative wording Delivery components ADD explanation of each main point Use vocal volume for impact Gestures = Point at titles

Drunk Driving Laws of Drunk Driving Costs of Drunk Driving Florida laws Costs of Drunk Driving Short and long-term Prevention of Drunk Driving Steps to prevent

Content and Visual Aids (ELM) Credible supporting Material Pictures = Peripheral route worth 1000 words (beach) Facts = Central route Statistics – quantify vs. “many, most” Paraphrase – concise wording (6X6) 4 Scholarly sources = qualified and cited during speech PPT Design rules = “KISS” = 6 X 6 Rule Simple background color Real-life Pictures Animate text = simple animations On the weekend, it is estimated that 1 in every 3 drivers, on the road after 12 A.M. has consumed 2 to 3 alcoholic drinks prior to driving. www.DOYOUKNOW.org

Child Abuse Causes and Prevention What slide design rules does this slide break? Child Abuse Causes and Prevention Causes of Child Abuse Unrealistic expectations of children Lack of parenting skills History of family abuse, stress and/or poverty Prevention Educational programs to teach caregivers coping skills Educating the public so that they are able report abuse early enough for intervention to take place                                  New York Daily News

Common Mental Disorders What is right with this slide? Common Mental Disorders Understanding Abnormal Psychology; Sue, Sue & Sue, 1998 Phobias (24.6%) Equal for Men & Women Depression (17.1%) Higher in Women Alcohol Dependence (13.8 %) Higher in Men

Use 4 Scholarly Sources Source Citations Primary Sources Announce during speech Qualify source credentials! Credible and different 1 website 1 Journal 1 Expert 1 Book

Organization, Content, Closing Clear Organizational Pattern Transitions = Signpost Visually – Side change, point to title Verbally – Use volume = main points Credible Content = Inform only! Factual VS opinions = “Dangers of … Statistical – 70% versus “most, many” Conclusion = Summary Primacy - Recently Theory List of 3-4 important facts from 3 main point covered Time = 5 to 6 minutes

Summary of Binge Drinking Student example Summary of Binge Drinking 3 to 5 times per week = college students binge drink 4 out of 5 = report binge drinking in fraternities #1 = Health hazard for students #1 = Cause of college drop outs

Extemporaneous Delivery Formal Style Slow Rate Volume variance “Vocalics” = Rate, pitch, inflections add to your source credibility Nonverbal Gestures Minimal Support text = Point Eye contact = continuous

Pronunciation, Grammar Non-fluencies Practice terminology Grammar Slang reduces credibility Spell out acronyms NO Non-fluencies http://www.youtube.com/watch?v=Y73ReMWIACw&feature=related Uhms And You know Like And, stuff like that!

Delivery Movement = Use your Body Gesture = Point to topics 70% Retention = See/Hear Point and hold at important data Body Movement Entire zone of interaction Minimal pacing, gestures Source Credibility Professional Dress Self-confident posture Formal vocalics

Source Credibility Trustworthiness Competence Overall Success Establish audience relationship Eye contact, relevant/friendly opening Immediacy = interaction Competence Credible content/sources Displayed topic knowledge Overall Success Attire = Professional Extemporaneous delivery