Spokesperson profiling in P r ? Quickies on Communication

Who is the spokesperson of a company

Who is a spokesperson? A spokesperson is the person interfacing with the media and general publics on behalf of a company He becomes representative of what the company or entity embodies He is responsible for communicating the right messages to stakeholders Typically he is also the head of the company as in Chairman or CEO or MD

Should the spokesperson work on a public image?

Does he need to be a public figure Profiling him or her in the right manner that is in line with the vision of the company is also called Spokesperson profiling A spokesperson is one who needs to be on top of media trends so that he can respond to any situation in a manner that benefits his own company Mr Narayanamurthy of Infosys, Mr Richard Branson of Virgin Group and Bill Gates of Microsoft are classic examples

How we could help you

how we can help you Understand the strengths of a spokesperson and Counsel him according to his comfort areas Spend quality time in briefing him on how the media operates Take spokesperson through a Media Training module if necessary Explain dos and don'ts of media engagement

Identify the right positioning Ensure the individual is positioned in the right manner in the media with adequate thought leadership Target media features for the spokesperson with suitable industry peers and other industry heads that complement the individuals image and the company's Look for a balance of soft profiling and corporate profiling to project a well rounded image of the person

Thank you Hope to hear from you soon!! For more information: Star Squared PR Mob: +91 98451 76974 Email: priyan@starsquaredpr.com