CHULA VISTA BAYFRONT Implementation Update Presentation Society for Marketing Professional Services (SMPS) January 22, 2014

PRESENTATION Overview of Chula Vista Bayfront Project 2013 Activities CHULA VISTA BAYFRONT IMPLEMENTATION TODAY’S PRESENTATION Overview of Chula Vista Bayfront Project 2013 Activities 2014 Milestones 2

Chula Vista Bayfront Master Plan N

MASTER PLAN CREATION Planned by Port and City of Chula Vista BACKGROUND MASTER PLAN CREATION Planned by Port and City of Chula Vista Collaboration with Pacifica Companies Driven by community input 500+ acre waterfront planning effort

North Interstate 5 Interstate 5 Sweetwater Marsh E Street H Street L Street F Street J Street Interstate 5 Mixed Use/ Commercial/ Parking Structure Public/ Quasi-Public Interstate 5 Office Mixed Use/ Commercial Hotel/Office Park Industrial Business Park RV Park/ Campground Seasonal Wetland: 14.7 ac Hotel/ Cultural Retail Park 24 ac Bay Blvd Residential Nature Center parking Industrial Business Park Park RV Park Sweetwater Marsh Signature Park: 21 ac Park Retail (around harbor) Buffer: 41.1 ac Park Resort Conference Center Buffer: 25 ac Harbor and Marinas Chula Vista Nature Center Existing Boat Yard Park Harbor Park: 25 ac South Bay Salt Ponds Wildlife Reserve San Diego Bay North

CHULA VISTA BAYFRONT IMPLEMENTATION 2013 ACTIVITIES Analyze market for proposed Bayfront uses (hotel, retail and industrial) Estimate Infrastructure Costs Develop Initial Phasing and Product Mix Coordinate with Bayfront Cultural and Design Committee Develop Branding and Marketing Strategy 6

2014 MILESTONES H Street Extension CHULA VISTA BAYFRONT IMPLEMENTATION 2014 MILESTONES H Street Extension Adopt Natural Resources Management Plan Approve Bayfront Design Guidelines Release RFQ and RFP for Hotel and Conference center Close Land Exchange between Pacifica and Port Complete demolition of the South Bay Power Plant 7

Chula Vista Nature Center CHULA VISTA BAYFRONT IMPLEMENTATION E Street F Street H Street I Street Interstate 5 H Street Extension Interstate 5 Bay Blvd Bay Blvd Marina Pkwy Sweetwater Marsh Marina Way Sandpiper Way Chula Vista Nature Center South Bay Salt Ponds San Diego Bay Wildlife Reserve H STREET EXTENSION PROJECT N PROJECT AREA

H STREET EXTENSION PROJECT CHULA VISTA BAYFRONT IMPLEMENTATION H STREET EXTENSION PROJECT 9

Chula Vista Nature Center CHULA VISTA BAYFRONT IMPLEMENTATION E Street F Street H Street J Street Interstate 5 Interstate 5 35 acres 97 acres Bay Blvd Marina Pkwy Sweetwater Marsh Marina Way Chula Vista Nature Center South Bay Salt Ponds San Diego Bay Wildlife Reserve PACIFICA LAND EXCHANGE N PROJECT AREA

CHULA VISTA BAYFRONT IMPLEMENTATION 2014 PACIFICA MILESTONES Submit Design Review Application for first phase of development as well as development guidelines for the whole Pacifica project Go to City Council/Planning Commission for Design Review Approval Begin street work with the goal to break ground on the first increment of residential development in a couple of years. 11

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CHULA VISTA BAYFRONT IMPLEMENTATION QUESTIONS? 15