Finishing Porter’s 5 Forces and Impact of External Influences

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Presentation transcript:

Finishing Porter’s 5 Forces and Impact of External Influences

To determine how a firm might cope with its competitors: apply… PORTERS 5 FORCES

Michael Porter’s Five Forces Model High industry profits Low industry profits Weak suppliers Weak customers High entry barriers Few opportunities for substitutes Little rivalry Strong suppliers Strong customers Low entry barriers Many opportunities for substitutes Intense rivalry

On iPads have a go at the quiz: http://www.tutor2u.net/business/quiz/porterfiveforces/quiz.html

Impact of External Influences PESTLE Analysis Political, Economic, Social, Technological, Legal, Environmental Factors In pairs Rank these in order of importance to Business

Ranking Exercise Economic – high linkage between Gross Domestic Product changes and Business Cycle (Key factors: Unemployment, Inflation, Exchange Rate) Legal factors: Employment law, minimum wage, Health and Safety standards, banning of dangerous goods, regulation of alcohol, tobacco sales etc. Technological factors – yes social media, online shopping important but not as revolutionary as use of Electricity, Trains, Cars Social – Trends low fat food, films, clothes etc. can dramatically affect Business, as does divorce rate, average size of family, migration Environmental factors – short term environmental laws can effect the economic cycle; long term vital: life expectancy improved from 40 to 80 between 1850 and 2016 due to lower pollution. Political factors: rarely a huge influence on business success or failure BUT local issues can be significant ie Hinkley Point, Fracking, London Airport expansion.

When and Why do we use PESTLE Analysis? Environmental Checklist Comparable to the “Opportunities / Threats” of SWOT Scenario analysis for a firm’s management to ask “What if….” Brexit for example will raise challenges for Firms – Working in Pairs/Threes consider a PESTLE analysis for TESCO

GDP and the Business Cycle

(If time activity) How do businesses respond to changes in the competitive environment? http://www.telegraph.co.uk/finance/2915574/Cadbury-gobbles-up-Green-and-Blacks.html http://www.bbc.co.uk/news/business-34957525 http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11987810/Profits-fall-at-Sainsburys-amid-stiff-competition.html What are the different strategies that firms have adopted above in response to changing environments? Which one do you think is the best? Can you evaluate any of the strategies – what is the issue with them?