Case Forked River Brewing Co.

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Case Forked River Brewing Co. Case assignment questions [WRITE YOUR NAME HERE]

Read the case material and answer to the following questions Before you start, please read “how to write study assignments with Powerpoint” –instructions !

1. How has the beer industry in North America evolved over time 1. How has the beer industry in North America evolved over time? In which phase of the industry life cycle is the North American beer industry today?

2. Why have small breweries been able to enter a market dominated by large, resource-rich corporations? Why did the craft beer movement begin in the United States?

3. Conduct “five forces” analysis of Forked River (use bullet points) Supplier power .. Buyer power Threat of substitutes … Barriers of new entrants Intensity of rivarly:

4. Conduct a PEST analysis of Forked River (use bullet points) Political factors .. Economic factors … Social factors Technological factors

5. Conduct a SWOT analysis of Forked River (use bullet points) Streghts: … Weaknesses: Opportunities: Threats:

6. Based on your analysis of the evolution of the beer industry in North America, what are the prospects for small, independent craft breweries?

Bonus question: What should Forked River do next?