ACA Session #7: Airport Events An Overview to Ensure Success This PowerPoint Template incorporates Master Slides—meaning that a master layout controls the look of the entire presentation. There are 4 master slide layouts—a title layout (shown here), a one column layout (slide 2), a two column layout (slide 3), and a 2 column layout with titles above (slide 4). When you insert a new slide, you are given these 4 “master layout” choices. To change the Department and Division titles, please see the instructions on slide 2. James E. Jenkins Director of Airports – San Bernardino County September 14, 2017

Promote Your Airport / Be Professional / Expert Develop Key Taking Points / 2 Minute Overview Engage Your PIO / Public Relations Firm /Community Outreach Get Ahead of Developing Issues / Your Message Be A Part of the Community Understand the Local Airport Culture / Adapt Ensure you have developed a good working relationship with your Legal Counsel Invest In Your Counsel’s Education / Send to Aviation Industry Training Educate Your Elected Officials / You are Staff / You Are Continuity When you change the information (Department and Division) on each of these 4 default master slides, your presentation will automatically change to reflect it. **Please be sure to change the information on each of the 4 master slides.**

Promote Your Airport / Be Professional / Expert Understand the Value of Time and Money / Business Acumen / Sophistication Permits and Entitlements / CEQA Document That Covers Your Location As A Venue Restroom Facilities / Hand Washing Cooling Stations / Water Outside Agency Participation Public Health Host and Conduct a “Jump Start” Planning Session with all interested parties Police Fire Private Security Local Traffic / Cal Trans / Parking Services Emergency Services / Ambulance Services / Emergency Transport Local Entitlement Agency or Department Planners and Event Sponsors / Known Participants Vendors Key Stakeholder Tenants Engage Your Economic Development Agency/Department Use Your Affiliations / Mentors Recognize that your Tenants are typically experts at delivering a particular product or service, however, many may be woefully ill-prepared to manage business. Have resources at the ready. Screen prospective tenants and event sponsors, conduct your research and perform your due diligence. Secretaries of State are Good Friends…..!!!! Contact Previous Business Affiliates

Develop Fee and Pricing Structure / Documents Codify and Adopt A Published Fee Structure Develop Your Lease and Permit Documents Use an Event Registry Service Presale / Presale / Presale…..!!!! Contingency / Rain Date

Television Commercials Civic / Rotary Events Activities Traditional Events Air Shows / Air Faires Regional Aviation Events (Routinely Showcase The “Sounds” Associated with General Aviation) Military Outreach / Guard and Reserve Activities Young Eagles Flying Clubs Scouts/Boys and Girls Royal Rangers Civil Air Patrol Schools – JROTC & ROTC Programs Education / Higher Learning Affiliations / Vocational Antique Aircraft Display Days – Formal State/County Recognized Program Certificate Program Photo Shoots Bill Boards Magazine Spreads Television Commercials Civic / Rotary Events As An Off Site Training Venue Registrar of Voters – Polling Place

Activities Farming Activities Major Community Events / Location Driven Sod Other Non-Bird Attractant Activities Host A Composting Giveaway Nursery Major Community Events / Location Driven Taste of Chino / Example / 50k SF Venue Proms Dances Parking Carnivals Police, Fire Training / Motorcycles Disaster Staging / Base of Operations Integrate Airport Environs Into Regional Emergency Response Program Short Term Storage Activity Containers Vehicles Equipment

Questions……???? Your Turn…..!!!!