Keeping Credit Union Relevance in a Competitive Banking Environment

Who am I?

How Does a Credit Union Stay Relevant? Chase: 151 ATMs Wells Fargo: 60 ATMs Bank of America: 46 ATMs DCFCU: 35 ATMs

All-Inclusive Experience Member Educate Niche Products Ancillary Services

All-Inclusive Experience Educate! Free financial education seminars for the community Money management and financial education services for the membership GreenPath Financial Wellness Reaching out to the community…

All-Inclusive Experience Serve the Unbanked Niche products Another Chance Checking Account Secured Credit Cards Fast Track Loan

All-Inclusive Experience Ancillary products Dade County Insurance Services Dade Auto Desk Financial consulting Life/Disability Insurance

Gen-You Committee What do we do? Attracting Generation You members by developing and promoting products and services fitting their needs. Visiting High Schools, Colleges, and Universities in order to promote Credit Union products and services. Educating Generation You through Financial Literacy Seminars.

Gen-You Committee School branch Students specializing in finance or business By students, for students…..and faculty! Open during lunch hours Extensive training Interns to Employees

Modernization How do we modernize? Online Banking E-Signatures Mobile Apps E-Statements E-Signatures Remote Deposits

Millennials and Modernization “According to the focus group results, millennials want a more user friendly, less data-centric experience.” - Texas-based financial services firm SWBC, San Antonio, Texas

Millennials and Modernization Use of Social Media Facebook Instagram Twitter Snapchat Benefits Low-Cost alternative to advertising Immediate communication with members

Slight increase from 2015 in LIKES Twitter FEED??? YouTube? Complaints?

But don’t need to like us to Hear from us… The benefits of these events

Millennials and Modernization Challenges Striking a balance – content and entertainment Communicating in public