Alisa Wilcox John Richardson How To Grow Your Sales and Keep Your Customers Engaged Through Email Marketing! Alisa Wilcox John Richardson

Today we are going to cover the following: What is Email Marketing? Why is it important to businesses of all sizes? What is the top reason you need to have an email marketing plan in place? What are the components of the Email Marketing? Brand Content Email Engine Email Format Email List Content Plan Getting Started Checklist Video

What is Email Marketing? Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Why is it important to businesses of all sizes? Email marketing gives you direct access to your target audience and email is checked more often than any social network. Statistics show that email marketing contributes the highest return on investment when compared to other digital marketing strategies.

What is the top reason you need to have an email marketing plan in place? Customer Engagement!

What are the components of the Email Marketing? Brand Content Email Engine Email Format Email List Content Plan

What are the components of the Email Marketing? Brand Logo Message

What are the components of the Email Marketing? Content Blog Articles Upcoming Events

What are the components of the Email Marketing? Email Engine Hosted Large User Base Metrics Options: Constant Contact ($20/Month) AWeber ($19/Month) MailChimp.com ($0 for up to 2K Subscribers)

What are the components of the Email Marketing? Email Format Template From Subject Lines Content (Images, Text) Calls to Action

How To Grow Your Email List Add a FREEBIE To Your Website Create Facebook Ads to Direct Traffic Collect Email Signups Automate FREEBIE delivery Automate Emails to go out to the List

Growing Your Email List

What are the components of the Email Marketing? Content Plan Schedule Content to be included

Getting Started Checklist! Clarify your Client Engagement Goals Determine your Brand Define what/where Content Create your Content Plan Create your Email List Select Your Email Engine Select Your Template Design your Email

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