eCommerce Decision Making

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Presentation transcript:

eCommerce Decision Making November 2016

Purchase Decision Elements National Ship Click & Collect Home Delivery Click to see decision elements Purchase Decision Elements Weekly Shopping / Meal Planning Need Weekly Shopping / Meal Planning Need Less Complicated Immediate Needs Immediate Needs Stock-ups Specialty Items Home Convenience Food Spoilage No Delivery Fees Food Spoilage No Time No Time Better Deals Subscriptions Wider Selection Heavy / Bulk Items National Ship Click & Collect Home Delivery Stock-ups Wider Selection Weekly Shopping / Meal Planning Need No Time Weekly Shopping / Meal Planning Need Home Convenience Better Deals Specialty Items Food Spoilage No Time Subscriptions Immediate Need Immediate Need Less Complicated Heavy / Bulk Items No Delivery Fees Food Spoilage

Purchase Decision Elements Summary Weekly shopping / Meal planning Stock-ups Specialty items Immediate need Less complicated Home convenience No time Food spoilage Personal selection No delivery fees Wider selection Better deals Subscriptions Heavy \ Bulk items National Ship Click & Collect Home Delivery