Global Enterprise Challenge Seminar

Agenda Welcome and Introductions Share resources located on the website Review PowerPoint Deck about the challenge Discuss criteria using the city report (NYC) General discussion Q&A

Competition Structure Participants will be divided into teams of 5-6 Each team will have two hours to prepare their multi-media presentation You are given a maximum of 8 minutes to present, followed by 5 minutes of questioning Participants should research/review the articles provided prior to the competition; in order to be familiar with the topic

Presentation Format Presentation should be no longer than 8 mins Charts, graphs, pictures, etc… should be simple and easy to read Each slide should have between 3-6 bullets (no paragraphs, uncluttered) Presentation format may vary The presentation should be clear, concise, and compelling

Presentation Overview History of Bosch Criteria Analysis Bosch & E-bikes Economic & Market Assessment E-bike Market Analysis Competitive Advantage Focus of the Challenge Strategies & Tips

History of Bosch Describe Bosch’s corporate structure Provide an overview of Bosch’s history from its beginning until what it has become today Highlight important events & innovations that helped grow the company Highlight important events & innovations that connect specifically with Bosch’s involvement in the eBike industry

Bosch & e-bikes E-bikes - a bicycle that can be run on electric power as well as by pedaling Briefly explain what an e-bike is and what types of e-bikes are available How may an e-bike possibly be beneficial compared to a regular bike Bosch: Industrial company that has its focus on innovation Why Bosch went into the e-bike industry https://www.youtube.com/watch?v=A7cGi9VtfqY

E-bike market analysis Describe the eBike market in North America How are these markets segmented? Who are the market leaders in these regions? Describe the suitability of the product for the markets Discuss the trends or growth opportunities

Focus of the Challenge North American Markets Portland, Oregon Seattle, Washington                            New York, New York   San Francisco, California Denver, Colorado

Criteria to use for Analysis Criteria analysis Criteria to use for Analysis Climate Population Growth Poverty Rate Availability of Bike Lanes Economic Growth Crime Rates Traffic/Congestion Travel Time to Work Vehicle Theft eBike Laws and Regulations Freeway Travel Time Index Walk Score Age Public Transportation Bike Score Income Geography (size, terrain, etc.) Transit Score Transportation Costs (gas prices, transit prices, etc.) Means of Transportation to Work Freeway Commuter Stress Levels                             

Economic & Market Assessment Analyze data about assigned cities in relation to e-bikes. Information such as: Per capita income Bike programs/paths/infrastructure Growth profile Which city demonstrates the greatest prospects for success in the e- bike market? What makes a city more “Bike Friendly”?                             

Competitive advantage Direct Competition Who are they and what is their market share? What are the competitor’s strengths and weaknesses? What potential opportunities (if any) do competitors make available? Indirect Competition Who/what are they? What potential threats does indirect competition pose? What potential opportunities (if any) does indirect competition create?

Strategies & tips Come to the Challenge PREPARED!!! Social loafing is a NO. Don’t come unprepared with the assumption that your teammates will have done the reading. There is far too much to do on the day of the challenge to show up without prior knowledge about the case. Do Your Research! Study all 5 Cities and their e-bike market and make use of the resources provided for you. Study Bosch and the e-bike market.                             

Q & A